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How Much Does a Restaurant Owner Make in 2023?

How Much Does a Restaurant Owner Make in 2023?

Should you be passionate about food, you may consider turning your passion into a source of income. And you don’t necessarily need to be a chef – you can just be an appreciator. The first idea connected with turning cooking into a business that pops up is opening a cafe or restaurant.

At first glance the venture is shaping up to be exciting and fun – your business will make people well-fed and happy. It’s also supposed to be demanded and profitable – everybody needs to eat. However, this is only the top of the iceberg – the most interesting lies underneath the water. So, in this article, we try to figure out whether the restaurant business game is worth playing, how much restaurant owners make, and what operating costs a restaurant owner should be ready for before starting the business.

What Determines a Restaurant Owner’s Salary?

Even if one has succeeded in founding a prosperous restaurant, it’s not a sign of an exorbitant income. There are so many items of expenses behind the scenes that the average salaries of restaurant owners oftentimes don’t live up to people’s expectations. Let’s have a closer look at some factors that influence one’s annual income as a food service business owner.

Factors That Affect Restaurant Owners’ Salaries

Besides the two primary factors such as the number of sales and the amount of expenditures, there are some others that influence profit margins in the restaurant industry. However, we’ll start with payments required for a restaurant’s maintenance and proper functioning. They divide into two categories: fixed and recurring.

  • Fixed payments ensure the legal opening of a venue. Certification fees, such as liquor licenses or high-quality equipment, are the very first step to preparing your restaurant for safe operation. They are fixed because they are normally paid only once.
  • Recurring costs include utility and rent payments, taxes, labor costs, repairs, insurance payments, marketing, and any other expenses that you have to cover regularly.

Before calculating a salary, a restaurant owner obviously has to cover payments that make their business function. The rest of the revenue can be considered their remuneration. However, one should keep in mind there are shifts in attendance depending on the season. Also, the first year of working will unlikely bring high profits as operating costs while growing a business tend to be higher compared to subsequent years.

Last but not least, it’s location, price list, and cuisine. If your venue is situated in a tourist area with constant buzz, you have more chances to see a full house in your restaurant. If you use high-quality products for your dishes and everybody can find something for their liking – people will be eager to come back or provide “free advertising opportunities”. Should you offer high cuisine or exquisitely refined gastronomy, the number of visitors may significantly shrink, however, the average check will grow.

The Average Salary of a Restaurant Owner in 2022-2023

The average restaurant owner’s salary can hardly be defined by an exact figure, since various types of restaurants make different profits. However, according to Payscale 2023 statistics, the average annual pay of a restaurant owner in the USA is $72,358. The range itself is pretty broad – from $31,000 up to $139,000 of net profits. Such difference proves the idea that the amount of money a restaurant owner can get depends on many factors and should be calculated individually.

Job Benefits of Being a Restaurant Owner

As with any other business, being a restaurant owner has its upsides and downsides. We’re not going to lock our attention onto the stress and strains this field implies – it’s enough to know how many factors influence your success only at the stage of opening. But some advantages may not be explicit at first sight. Let’s find out!

Financial Incentives and Tax Benefits

Restaurant owners can save a pretty penny if knowing what kind of financial assistance they can get from the state. We do recommend visiting the IRS official site to learn more about tax liabilities and benefits for business owners. Here are three examples of useful programs to consider:

  • Engineer-based Cost Segregation gives a chance to maximize tax savings on constructing or acquiring property over 39 years;
  • Energy EPAct/179d is a federal program that implies a deduction of up to $1.80 per square foot on energy-efficient items placed after January 1, 2006;
  • Property Tax Reduction ensures that the municipality assessment will be fair and you won’t be overcharged.

Besides these, there is a huge array of government-backed loans and grants options offered by the Small Business Administration, for instance:

  • The 7(a) Loan Program and the Economic Injury Disaster Loan (EIDL) program offer financial support to restaurant owners;
  • Counseling services through the network of Small Business Development Centers (SBDCs), SCORE, and Women’s Business Centers (WBCs). These centers provide guidance on business planning, financial management, and marketing strategies.

Non-Financial Benefits of Being a Restaurant Owner

When we think about setting up a business, we are interested in its profit margins in the first place. Money is undoubtedly important, however, money itself won’t fuel one’s passion to develop regularly – we need emotions. The food service industry is exactly what can put a twinkle in your eye, and here are some reasons why:

  • You can literally make people happy. According to Maslow’s hierarchy of needs, food is among the basic elements that help ensure intrinsic satisfaction. Providing people with delicious and healthy food, an enduring impression of delight on their faces won’t keep you waiting.
  • You can stop worrying about the quality and freshness. Let’s be brutally honest, there is a real issue with the quality of food some venues offer. In pursuit of money, they try to utilize the supplies as much as possible even if they are about to go off. In your own restaurant, you can easily control the quality and enjoy the food without a second thought.
  • You can travel the world searching for new dishes. One of the crucial contributors to your success in the restaurant field is giving people an opportunity to enjoy the exceptional taste. By traveling the world and tasting unusual local dishes, you can find a recipe that will become your hallmark and win the hearts of your guests, turning them into regulars.
  • You can help people discover cuisines. Not everybody can afford to travel and check out unusual dishes around the world. Your restaurant can improve the situation and help people imagine visiting another country or even continent!

Tips for Maximizing Your Earnings as a Restaurant Owner

Whether you are a freshman in the restaurant business or just seeking ways to boost your restaurant’s profits, this information is for you. There is always room for improvement so we’ve come up with a couple of feasible strategies on how to break the margin deadlock and boost your net profit.

Utilize Social Media Marketing Strategies

It often happens that we check different online sources to find a good place for eating out. First, make the most of these sources by making your spot regularly visible online. Second, you should provide exhaustive information about the services you offer, with a relevant menu and price list, with clear attractive pictures of the dishes and drinks, and with real reviews of your visitors. It may look like a piece of cake, however, we do recommend hiring a social media content specialist to make the marketing campaigns bring the maximum use.

Invest in Quality Staff Training Programs

As with any other craft, gastronomy skills require constant refining. Organize training programs for your cook or cooks every now and then so that they never lose a chance to impress your guests once again. Moreover, in such a way, you’ll demonstrate your care for the employees and motivate them to perform in the best possible way. Serving staff should also master the nuances of impeccable serving. These features will help your guests form a positive opinion of your restaurant and come back to you again and again.

Stay on Top of the Latest Industry Trends

Finally, remember that the food service industry is in constant flux. You don’t necessarily need to instantly integrate every trend into your restaurant routine, however, they may serve as a basis for inventing your own hallmarks. Furthermore, you will always be aware of what approaches your competitors adopt and, therefore, remain on the same page with them and the market. One of the examples can be delivery services – one can lose lots of money if they don’t offer delivery nowadays, especially if their competitors do.

The Future of Restaurant Ownership in 2023 and Beyond

Finally, what awaits restaurant owners in the next few years? The most likely trends are:

  • Technological advances: refining online ordering options and delivery platforms.
  • Sustainable practices: emphasis on eco-friendly and ethical initiatives.
  • Health and wellness focus: growing demand for healthier menu options.
  • Automation: integration of robotics to streamline operations and reduce costs.
  • Blurring concepts: fusion cuisines, pop-up restaurants, and unique dining experiences will be at the peak of popularity.

So, the restaurant business may not seem to be smooth sailing – there is often no regular salary and numerous pitfalls. On the flip side, it’s incredibly rewarding and can give you much more than just big profits – it’s the positive emotions and experiences of your own and others.

Date: 14 June 2023
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