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Top Things to Research Before Any Job Interview

Top Things to Research Before Any Job Interview

A job interview is an integral part of a job search. However, a lot of people do not feel particularly excited by it. Yet, it often causes stress to candidates as they want to perform best and get the position. The best way to overcome nerves, prepare, and feel more confident is to research the company beforehand. It also creates a good impression on the future employer as it shows interest, commitment, and an organized approach. In this guide, you’ll learn what to research before the job interview and how to do it effectively.

What to do before an interview process

  1. Researching the Company

    Before the actual interview starts, you need to know more about the company culture, vision, goals, industry, and values. Many interviewers deal with candidates who do not look into the company. This shows not only a lack of professionalism but also a lack of commitment. An ideal candidate is interested in the company they are applying to and the position. You need to know here about the future employer before the next job interview.

  2. News and recent events about the employer

    Usually, a company has a news section on its website. It features all important events, new releases, and cases. Look into the latest news to make a lasting impression on the recruiter. If a business has released a new product or service, you might address that in an interview. You may have a specific vision of how you can contribute to this product/service in a work environment.

  3. Understand their mission, values, and goals

    You can get asked about the company’s vision, mission, and goals among common interview questions. This illustrates that you understand the company culture and find it suitable for you. On the other hand, a hiring manager needs to find you a good fit for the team.

    Always look into the “About Us” section on a company’s website when preparing for job interviews. It usually gives a good introduction to the brand’s history, its biggest challenges, and its activity’s most essential positive aspects. You can also check social media accounts to learn more about the team and the culture.

    What does the company stand for? Look into charity or social work it might be involved in. This will also give you a better idea of what skills are valued here. Share it in the following interview if you are interested in the same areas or have relevant experience. This might have been outside the job description, but it proves you are a good fit for the team. After all, many other candidates might have the same education and work experience in the hiring process. But your interview responses and soft skills should get you above the competition.

  4. Examine their products/services and competitive advantages

    Another set of interview questions can be related to the products and services of a company. Although you never know the questions, you can still prepare answers about the key factors and figures.

    For example, suppose you are going to work with marketing emails. In that case, you need to know the product and services you will promote. Learn about the unique selling point of the company and the key features it offers customers. Show genuine interest in the products and their position on the market in person. Also, based on the products, you can better showcase your relevant skills and experience for interview success.

Researching the Role

Besides reading the job description, it is pretty helpful to better understand the position you are applying to and what this new job entails. By researching that, you can revise your resume, stay focused on what is essential, and navigate the conversation to the most valuable qualifications during the interview.

  1. Review of job postings and descriptions for detailed descriptions on what is expected of job applicants

    The job description is an excellent resource of information. It lists a perfect candidate’s desired skills, qualifications, and experiences. It can also give you ideas for the interviewer to ask at the end of a successful interview.

    When you review it, look for specific keywords and details. Compare them to those on your resume. Think about experiences that are not on your resume but can be relevant to this position. Mention them in the following interview to prove you are the best candidate for the role. For example, if the interviewer asks about leadership skills, you can mention college experiences when you’ve managed a group project. You can also research similar positions to prepare for interview questions.

  2. Understand the required qualifications and responsibilities of the job

    Be prepared to answer inquiries about specific job responsibilities and how you would handle them. This means you need to understand what the role requires of you and who you will be working with. Even if you lack all the qualifications in the job description, remain calm and showcase your desire to learn and grow professionally. Soft skills and personal qualities often become deciding factors in getting a job offer.

  3. Analyze any trends in the industry that may affect the role

    Preparing your answers regarding the industry and how new trends can affect the position is excellent. An in-person interview is a perfect opportunity to present your knowledge of that. For example, digital marketing is constantly developing, and new trends shape the tools and methods professionals use.

    Your interview prep should involve intelligent questions and answers about that. Give the interviewer a rundown of how you would act in a particular situation or how you think particular trends will affect the role.

Researching Your Potential Manager/Team

Based on the potential employer and team, you can make smart decisions on many things – from how to dress appropriately to questions for the interviewer. It is also a good representation of your work environment and how you would fit in.

  1. Learn about key players of the organization.

    Learn about the key players of the company – C-level experts, team leaders, public figures, and potential colleagues. If there are interviews of them online, it is helpful to watch them talk. You will be prepared for the company culture and learn more about the values and goals of the business.

    Also, you can search for information on LinkedIn. You can find your interviewer, team leader, and other important figures there. It would be helpful to get a grip on common interview questions you are getting. And you will better understand what people you might be working with. Also, you’ll be prepared to answer questions with this information in mind. This doesn’t mean lying, candidates should be honest with an interviewer. But it might help establish what to highlight on your resume and what experiences to bring up during the interviews.

  2. Research their background information, previous roles, experience, and educational backgrounds

    It might feel like overkill, but it is useful to learn more about key figures in the days leading to interviews. This gives insight into what skills are valued in the company and what potential growth trajectories are there.

    And it might be a good way to prepare for complicated questions. For instance, if an interviewer points out that your work experience is not enough for the role, you can talk about the company’s key figures in your answer. If one of them had a similar situation, it is a valid example of how this issue can be overcome with genuine interest, motivation, and effort.

  3. Understand who will be interviewing you and their positions in the company

    Learning more about the interviewer can also prove helpful. You will know more about their interviewing skills, techniques, and common interview questions. So when you meet the interviewer in person, you are prepared and ready to present yourself in the best light.

    This is also useful to keep calm, stay focused, and answer inquiries as you’ve planned.

Researching Yourself

  1. Review your previous experiences and accomplishments to prepare for questions about them

    It is quite common for any interviewer to prepare questions about a candidate’s qualifications and experiences. Professionals might go over your resume and ask you to give more details about a typical day on a particular job, your top achievements, or your responsibilities.

    Of course, you know all of that. But when the nerves come in, it might be challenging to revise everything comprehensively.

  2. Practice answers to common interview questions and practice interviewing with a friend

    If you tend to stress a lot about answers, practice them at home. Imagine that the interviewer asks you about your accomplishments. It would help if you prepared a good and strategic answer to that. You can also ask your friend to act like an interviewer for practice. This will add the element of surprise and simulate a real-life interview better. Refrain from discussing with your friend what they will ask about beforehand.

  3. Rehearse a strong introduction of yourself

    Not only do you need to practice answering interview questions but also presenting yourself. This includes body language, eye contact, and the speech itself. Prepare an introduction you can deliver in person. It might be similar to a resume summary or objective in focus. Remember to stay true to yourself and give honest answers.


Researching the company is an excellent practice for any candidate looking for a new job. Doing so can prepare you for meeting a new person, common questions, and the interview. It helps to feel more confident and focused. Remember to have a good night’s rest before the interview. Take a deep breath and go for it – you’ve got this!

Date: 3 April 2023
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