The recruiting market is evolving at an incredible pace, and at the TAtech Europe 2024 conference in Paris, the focus was on how to adapt to these changes and remain relevant. One of the most inspiring speakers was Yana Levchenko, Jooble’s Country Manager for France, who shared how a customer-centric approach has become a critical competitive advantage.
Yana, who joined Jooble in 2018, witnessed the company’s journey from a product-centered approach to a customer-centered one. She presented Jooble’s site traffic growth to illustrate how focusing on customers has helped increase users. This shift wasn’t easy — it required rethinking processes and approaches. But it was worth it: every step in the interaction process started delivering real value to users and clients.
Yana shared several examples of companies that achieved success through customer orientation:
These examples show that a customer-centric approach isn’t a temporary trend; it’s a strategic path to growth and resilience.
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At Jooble, this approach means thoughtful communication with two important client groups — job seekers and clients. By conducting interviews and surveys, Jooble identifies user challenges and implements solutions based on their requests. This is more than just a project; it’s a shift in corporate philosophy. Today, Jooble’s employees work in cross-functional teams to develop products based on customer priorities.
To better understand clients’ needs, Jooble conducts regular surveys that drive improvement. A recent survey showed that 77% of respondents find Jooble an effective platform, and 69% appreciate the success manager service. This feedback helps the Jooble team focus on the right tasks and develop features that users value.
Jooble understands the importance of data control for clients and has introduced the Tracking 2.0 system, allowing traffic tracking at each stage, from “Initial Response” to “Registration.”
This gives clients a clear picture of their campaign’s effectiveness. Jooble also provides a colourful traffic mix to make it easier for users to analyse results and optimize their strategies. Tracking also opens a wide variety of optimization options, allowing us to have control over quality and meet clients’ targets.
Read also: How to choose website tracking: four convenient tools
Jooble is more than a job aggregator — it’s a partner for job sites and job seekers navigating today’s evolving market. With features like Tracking 2.0, Jooble is pushing boundaries to make hiring easier, smarter, and more transparent.
As the job market changes, Jooble stays ready to adapt, using technology and customer feedback to fine-tune solutions that work for everyone.
At Jooble, we believe in connecting people to their dream jobs and helping companies find the right talent. By focusing on innovation and understanding our client’s needs, we’re committed to leading the way in recruitment and making job searches more personal and powerful.
