Jooble has a Data Science team dedicated to improving search algorithms, ensuring that candidates see the best job offers for themselves and employers find the specialists they are looking for. We leverage data at various levels to gain a deep understanding of our partners and, most importantly, to fulfill our mission of helping people find jobs.
For this purpose, we require tracking to monitor the campaign results and achieve the highest conversion rates. However, it’s crucial to understand what our partners mean by tracking. Some may consider applying for a job important, while others may prioritize adding a job to their favorites list, and so on.
Why do some people hesitate to implement tracking? Let’s address common misconceptions. There’s often fear that confidential information will be obtained and shared without consent. In reality, this is not possible because, during the tracking setup, you have visibility into the specific data you’ll be sending to us.
You have complete control over the situation. If you choose not to share certain data, it will be impossible for anyone else to obtain it through tracking.
What’s the primary purpose of tracking? For us, tracking is important solely to observe the user’s journey:
Major websites that collaborate with other aggregators understand this algorithm and are willing to invest additional effort in its implementation because the benefits derived from it are worth it.
The difference between tracking methods lies primarily in the installation process. For example, there is tracking where code is embedded directly into the website. This is often where concerns arise about potential breakage.
In terms of data volume, these three options are not distinguishable. We receive the same information for each job listing, tracking the conversion event and seeing if it occurred.
This is the most popular option, adopted by the majority of our partners. It simplifies the optimization process. Currently, we only install tracking for one specific event, which is considered the partner’s conversion goal (e.g., registration, subscription, applying).
This tracking method is even simpler, as there is no need to install code. Two templates are loaded and used instead. It takes only a few hours to set up, and we can immediately observe the conversion count both in the partner’s dashboard and our internal dashboards. This allows us to monitor conversion costs, identify any unusual price fluctuations (e.g., unusually high or low conversion rates), and take appropriate action to ensure the partner’s budget is well-spent.
This is an older but reliable option. We have used it at Jooble in the past. It involves adding a ready-made pixel code to the website page. While we can work with partners who have chosen and installed it, we currently don’t offer this option.
To determine which tracking method is suitable for you, we recommend paying attention to the key characteristics of each.
There are also simpler methods that require less effort for integration but may be less effective in certain situations.
According to Jooble’s specialists, the most effective and reliable tracking method is the classic Postback. Despite requiring technical specialists’ involvement during the installation phase, with its help, you can:
