Senior Email Marketing Specialist

Americaneagle.com is a family-owned web design, development, and digital marketing agency with a passionate belief in the power of technology to positively transform business practices. Our focus is on helping customers grow and achieve success in the digital space. We cover a variety of different industries, including eCommerce, associations & nonprofits, government, healthcare, sports & entertainment, transportation, and more. The company was recently named by Built in Chicago as one of the best places to work and to Inc.com's list of 5000 fastest-growing private companies for the past eight years.


We're looking for a talented Senior Email Marketing Specialist to join our Digital Marketing team. This person will be responsible for the development, execution, and optimization of email campaigns and marketing automation for enterprise clients. This vital marketing role will involve building out promotional calendars, coordinating email creative (working with content and design teams), research and development of target contact lists, and measuring performance of sales and marketing emails.


Responsibilities:

• Manage email marketing and automation strategy for enterprise clients
• Lead team members to assist in the development of email campaigns
• Develop effective email marketing strategies
• Create, schedule and send marketing emails
• Develop campaign automation strategy
• Assemble email content components for marketing and sales campaigns
• Track and report on company and contact list development and imports
• Work with campaign stakeholders to develop target profiles for companies and contacts
• Utilize database tools to build and refine target contact lists for campaigns
• Work within email platforms to import, tag, segment, and update contacts
• Maintain database hygiene - add and edit data, identify and prevent duplication, updating job titles, email address changes, industry, and other record data points
• Identify and remove inactive contacts and spam contacts
• Assess and categorize new inbound prospects for classification

Requirements:

• Bachelor's degree in Marketing or a related business or technology field
• Excellent verbal and written communication skills
• 5+ years of experience with email marketing
• Familiarity with email best practices
• Must have experience with Pardot
• Experience with platforms such as Salesforce Marketing Cloud, Marketo, ActiveCampaign, Klaviyo, Hubspot, etc. a plus
• Ability to work in a team environment under tight deadlines
• Process oriented with strong attention to detail
• Ability to be a creative problem solver

Americaneagle.com provides its employees with an energetic work environment and opportunities to further develop their skills. Our dedication to growing our team is how we can produce excellent sites and applications for our clients. We do all of this while maintaining a family value focus and pushing for a good work-life balance. The US-based salary range for this full-time position is $75,000- $90,000 per year. Within this range, individual pay is determined by job-related skills, experience, and relevant education or training. At Americaneagle.com, we are committed to providing a comprehensive benefits package, a positive work environment, company activities and more. To see our benefits and what we have been up to, click here !