Brand Manager

Job Description

Job Description

Brand Manager

Compensation & Benefits

• Salary: $75,000–$80,000 + Bonus

• PTO
• 401K with Matching

• Comprehensive health, dental, and vision coverage

• Dining discounts at all of our restaurant locations

• Opportunities for professional growth and development within a fast-growing company

Position Summary

FB Society is seeking a dynamic, strategic, and results-driven Brand Manager to lead and elevate marketing efforts across our actively growing restaurant concepts like Haywire, Son of a Butcher & Ida Claire. This role will oversee all aspects of brand management, digital and traditional marketing, customer engagement, and overall growth strategy.

The ideal candidate will have a passion for hospitality, a strong understanding of consumer trends within the food and beverage industry, and a proven track record of driving brand success through innovative and effective marketing campaigns.

Key Responsibilities

• Develop and Execute Marketing Strategy: Design and implement comprehensive marketing plans that align with our brand vision and business objectives across multiple restaurant concepts.

• Brand Management: Oversee and maintain consistency in brand messaging, tone, and visual identity across all platforms and locations.

• Digital Marketing: Manage digital marketing efforts, including website management, email marketing, social media strategy in partnership with the Content Coordinator, and paid advertising to increase customer engagement and drive foot traffic.

• Market Research and Analysis: Conduct market research to identify industry trends, monitor competitor activities, and stay current with marketing best practices. Use insights and data to refine and improve marketing strategies.

• Collaborative Partnerships: Work closely with operations, design, and finance teams to ensure marketing initiatives align with business objectives and revenue goals.

• Public Relations and Community Engagement: Develop relationships with media and influencers, assist in coordinating PR initiatives, and foster community partnerships to enhance brand presence and reputation.

• Local Store Marketing: Identify and activate local marketing opportunities, sponsorships, and grassroots initiatives while partnering with restaurant operations to execute sales-building promotions.

• Budget Management: Oversee the marketing budget, ensuring effective resource allocation, cost management, and strong return on investment.

Qualifications

• EXPERIENCE: 3+ years of experience in marketing, with a minimum of 1 year in a role within the restaurant, hospitality, or consumer retail sector.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Proven experience with digital marketing, social media strategy, and brand management.

• Strong analytical skills with experience in market research, data analysis, and customer insights.

• Ability to handle and prioritize multiple projects in a fast-paced environment.

• Excellent written and verbal communication skills.

• Demonstrated ability to lead and inspire a team.

• Passion for food and the restaurant industry, with a keen understanding of current food and dining trends.

Apply Today

If you are ready to bring fresh, innovative ideas to a team that values creativity, community, and a genuine love for exceptional dining experiences, apply today .

We participate in the E-Verify program. As part of our commitment to maintaining a legal workforce, we verify the employment eligibility of all new hires through E-Verify.