VP Product, GM - Slack Platform

General Manager, Slack Platform Location: San Francisco (preferred). This role sits at the intersection of product, partnerships, go‑to‑market, and strategy. You’ll define what it means for Slack to be a true platform business, not just an API surface, and lead the teams and initiatives that make it real. What You’ll Own Platform Strategy & Business Model Define and own the long‑term strategy for the Slack Platform, evolving it into a revenue‑generating business unit Develop and evolve monetization models for the 3P ecosystem — including revenue sharing, premium listings, platform tiers, and certification programs Set the vision for what the Slack app marketplace and developer ecosystem looks like in the next 3 years Partner with Salesforce ecosystem teams to create cross‑platform leverage and joint go‑to‑market opportunities Partner Ecosystem Build and manage strategic relationships with the people and companies building on Slack Develop and nourish partner advisors to help guide the platform and product strategy Define and operate partner programs, including joint GTM, affiliates, and revenue sharing opportunities Lead commercial negotiations for anchor partnerships and co‑sell arrangements Developer Experience & Ecosystem Growth Own the developer funnel — from awareness and acquisition through activation and retention Lead the Platform product team to ensure developer tools, APIs, and docs support commercial ecosystem growth Define and track ecosystem health metrics: active apps, 3P DAU/MAU, partner‑attributed revenue, marketplace GMV Ensure that every company’s AI strategy works because it works in Slack — growing 1P useful apps Go‑to‑Market Build the GTM motion for platform — how Slack sells alongside its ecosystem, how partners co‑sell, and how customers discover 3P apps Develop the Slack app marketplace strategy: curation, featuring, discovery, and conversion Work with Sales and Customer Success to drive platform adoption within Slack’s largest accounts Represent Slack Platform externally at developer conferences, partner summits, and customer events Team & Operations Build and lead a cross‑functional team spanning business development, partner success, developer relations, and platform operations Define and own the P&L or contribution metrics for the Platform business Operate with the rigor of a business unit leader: goals, budgets, headcount planning, and quarterly business reviews Product Areas of Responsibility Platform APIs & Developer Tooling — strategic direction for Slack’s APIs (Web API, Events API, Bolt SDKs, Workflows API); ensuring the developer surface supports commercial and ecosystem growth goals Slack Automations & Workflow Builder — partner‑extensible automation capabilities; defining how ISVs and 3P developers can build on and extend Slack’s automation layer App and Agent Framework — how 3P apps and AI agents are built, distributed, and monetized on Slack; defining the next generation of the app model including Agentforce integrations and AI‑native extensions In‑Slack App & Agent Experience — the end‑user experience of apps and agents within Slack: how they surface in conversations, how users discover and invoke them, the interaction patterns and UI surfaces available to 3P builders (e.g., App Home, message actions, modals, canvas integrations), and how AI agents are presented and trusted by end users. This GM owns the quality bar and design philosophy for how third‑party experiences feel inside Slack. Developer Platform Experience — docs.slack.dev, sandbox environments, developer onboarding, and the full lifecycle from first API call to published app Slack App Marketplace — overall health, discoverability, curation, and conversion of the app marketplace; defining the listing experience for partners and the discovery experience for customers Partner Integrations Layer — certified and featured integrations with strategic partners (e.g., Salesforce, Google, Microsoft, ServiceNow, Atlassian); defining the standards and co‑investment model for premium integrations Platform Monetization Infrastructure — pricing, billing, and entitlement systems that enable platform revenue models (e.g., paid app listings, usage‑based billing for 3P apps, platform tiers) Who You Are Required Experience 10+ years in product, business development, partnerships, or general management roles — ideally with a mix of platform and GTM experience Proven track record building or scaling a developer/partner ecosystem at a B2B SaaS or platform company Experience owning a P&L or running a business with clear revenue accountability Deep understanding of API/platform economics and how to design win‑win partner programs Strong commercial instincts — can structure deals, negotiate partnerships, and drive revenue outcomes Demonstrated ability to lead cross‑functional teams and influence without direct authority Preferred Experience Experience at a marketplace, developer platform, or app store business Background in enterprise software go‑to‑market (field sales, solution engineering, or alliances) Familiarity with the Salesforce ecosystem and how Slack fits within it Experience taking a platform from nascent to scaled commercial business Leadership Profile Builder mentality — excited by greenfield, not just optimizing what exists Equally comfortable in a boardroom pitch and a developer hackathon Data‑driven with a bias for action; doesn’t wait for perfect information Low ego, high ownership — leads from the front and gets into the details when it matters Excellent communicator and storyteller — can sell the vision internally and externally Why This Role The Slack Platform is one of the most strategically important bets we can make. Slack has millions of daily active users across tens of thousands of businesses, and a rich ecosystem of 2,500+ apps already built on it. We’ve barely scratched the surface of what’s possible when that ecosystem is treated as a real business, with dedicated investment, commercial models, and the right leadership. As GM, you will have the mandate, the resources, and the executive support to build that. It’s a chance to do something genuinely rare: lead a platform business with the distribution of Slack, the ecosystem of Salesforce, and the greenfield opportunity of a category that hasn’t been fully unlocked yet. Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Posting Statement Salesforce is an equal‑opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. Our hiring practices are fair and based on merit. We consider qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring. We offer a range of benefits and a base salary that reflects the dynamic nature of labor markets. The typical base salary for this position is $257,500 – $451,700 annually; in select cities within the San Francisco and New York City metropolitan areas, the range is $310,200 – $496,400 annually. This range represents base salary only, excluding bonuses, equity, or benefits. For more details, please refer to our equity and benefits pages. #J-18808-Ljbffr Salesforce