Lifecycle Operations Manager
VirtualVocations
Serving as the strategic technical and operational anchor of the global lifecycle program, the full-time remote Lifecycle Operations Manager will define the technical roadmap, drive operational efficiency, and collaborate with cross-functional teams to enhance lifecycle marketing efforts. Key responsibilities Define and own the technical roadmap for lifecycle tooling, ensuring data stability and governance Collaborate with lifecycle marketers to design and implement scalable journey orchestration in marketing automation platforms Operationalize A/B and multivariate tests, ensuring clear frameworks for measurement and execution Required qualifications 8+ years of experience in lifecycle/CRM operations with a proven track record in scaling CRM/MarTech platforms Hands-on experience with marketing automation platforms, particularly in configuring personalized journeys Solid understanding of experiment design and best practices in production systems Experience partnering with data and engineering teams on integrations and advanced data models Technical proficiency with HTML and templating logic, with the ability to debug dynamic content and personalization rules
Vacancy posted 6 days ago
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