Director of Digital Marketing and Guest Growth

Job Description

Job Description

JOB: Director of Digital Marketing & Guest Growth

REPORTS TO: Chief Operating Officer

About Three Notch’d

Three Notch’d Brewing Company is a multi-unit brewery and craft kitchen brand operating in Virginia and expanding into South Carolina and Delaware in 2026. With 9 locations by year-end and continued growth ahead, we are building more than restaurants — we are building community gathering spaces where exceptional hospitality, elevated food, and craft beverages create an experience guests feel.

We are at an inflection point of scale and are seeking a next-generation marketing leader to help build a smarter, faster, more connected growth engine.

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The Role

The Director of Digital Marketing & Guest Growth is responsible for driving traffic, increasing frequency, and improving guest lifetime value across all locations—while building the systems and workflows that power marketing at scale.

This is a strategic and hands-on role focused on leveraging modern tools, including AI, automation, and data platforms, to create a highly efficient marketing engine that delivers measurable business results.

You will own the digital growth ecosystem across paid media, lifecycle marketing, loyalty strategy, and guest data—while designing systems that enable a lean team to operate with speed, consistency, and impact.

You will partner closely with retail leadership to influence same-store sales, category mix, and event revenue, while also supporting brand awareness across our distribution footprint in Virginia.

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1. Lifecycle, Loyalty & Guest Data

● Ownership of loyalty strategy and visit frequency growth

● Bikky integration and utilization

● Segmentation based on guest behavior and visit patterns

● Email/SMS lifecycle architecture (flows, triggers, personalization)

● Fresh Beer Club growth and retention strategy

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2. Growth & Demand Engine

● Paid media strategy across locations (geo-targeted, daypart, and launch campaigns)

● Campaigns to drive traffic, frequency, and category growth

● Digital support for events, corporate bookings, and off-peak demand

● Cross-channel demand generation across retail, on-premise, and distribution

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3. AI, Automation & Systems Optimization

● Design and implement AI-powered workflows for:

○ CRM triggers and segmentation

○ Content creation and iteration

○ Campaign testing and optimization

● Identify and implement tools that improve speed, efficiency, and output

● Build repeatable systems that allow marketing to scale without proportional headcount growth

● Partner with internal and external teams (including technical or student resources) to test and evolve capabilities

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4. Analytics & Performance

● Build and maintain dashboards tied to:

○ Same-store sales trends

○ Known guest %

○ Visit frequency

○ Campaign performance

● Translate data into actionable marketing decisions

● Lead a test-and-learn culture across campaigns and locations

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5. Team Leadership

● Manage a lean, high-performing team including a Marketing Coordinator and Junior Designer

● Set priorities and ensure execution aligns with growth goals

● Collaborate with Director of Events to support event revenue growth

● Elevate performance standards across all marketing channels

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What Success Looks Like (12 Months)

● Measurable lift in same-store sales influenced by marketing

● Increased known guest base and visit frequency

● Stronger event demand supported by digital channels

● Increased awareness across both retail and distribution channels

● Implementation of scalable AI-driven workflows that improve speed and output

● A more efficient marketing engine delivering greater impact without increased complexity

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Required Experience

● 4–7 years in digital marketing, growth, lifecycle, or related roles, ideally within the multi-unit restaurant space

● Proven ability to drive measurable business outcomes (traffic, revenue, retention)

● Experience working with CRM, email, or customer data platforms

● Hands-on experience running paid media campaigns

● Strong analytical mindset and comfort working with data

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Skills & Traits

● Systems thinker who looks for ways to scale impact through tools and automation

● High level of curiosity and comfort experimenting with AI tools and emerging technologies

● Strong understanding of how to connect marketing activity to real-world results

● Comfortable balancing strategy and execution in a fast-moving environment

● Ability to prioritize high-impact work over volume of activity

● Strong communicator who can work cross-functionally with operations and leadership

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You’ll Thrive Here If You Are:

● AI-native or highly fluent in modern tools and workflows

● Energized by building systems, not just executing tasks

● Focused on outcomes over outputs

● Comfortable working in a lean, high-accountability environment

● Excited to shape how a growing brand operates at scale

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Location & Travel

Open to remote or hybrid candidates, with periodic travel (15–20%) to locations across VA, SC, DE and future markets.

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Three Notch’d Brewing Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.