Growth Marketing Manager
$145k - $165kFull-time
HearstLab
GlossGenius is looking for a Growth Marketing Manager to help drive high-impact growth initiatives, focusing on leveraging AI to optimize the business and website experience for beauty and wellness professionals.
Responsibilities will include:
- Evolve the vision for the GlossGenius website and create a high-impact quarterly roadmap across paid and non-paid landing pages, CRO experiments, SEO & GEO improvements, analytics enhancements, technical improvements, and stakeholder support
- Determine how AI should merge with website strategy, including evaluating and implementing AI-powered personalization, chatbots, content generation, testing tools, and emerging technologies
- Bring the GlossGenius story to life through the website in a way that resonates with beauty and wellness businesses
- Design and execute rigorous A/B tests and iterative experiments to optimize critical conversion metrics across the funnel
- Monitor and report on website performance, tracking key metrics including website conversion rate, trial starts, and traffic
- Project manage execution of all key website priorities, leading a cross-functional team including designers, developers, and analytics lead
- Partner with Product, Design, Product Marketing, Engineering, Paid Marketing, Content, Sales, and Lifecycle Marketing teams to improve the web journey from first visit through activation
- Identify and pursue the highest-impact growth opportunities across the entire customer lifecycle
- Drive strategic initiatives that leverage AI to unlock new growth vectors and competitive advantages
You’re a great fit if you:
- Have 5+ years of experience driving growth for fast-growing software and internet businesses, with demonstrated ability to identify and execute high-impact initiatives; experience in vertical SaaS or serving beauty/wellness or other service-based SMB customers is a plus
- Have a proven track record of moving key business metrics through creative problem-solving, experimentation, and data-driven decision-making
- Possess expert knowledge of AI tools and technologies for growth and marketing, with hands-on experience implementing AI-powered solutions (personalization, chatbots, content generation, testing platforms, emerging tools)
- Have a strong point of view on how AI is reshaping growth marketing and what opportunities it unlocks
- Have a deep understanding of growth fundamentals including conversion optimization, funnel analysis, experimentation design, and analytics
- Possess exceptional product marketing instincts and can craft compelling narratives that resonate with target audiences
- Have strong analytical and problem-solving skills—comfortable building models, designing experiments, and turning insights into action
Nice to have:
- Experience managing websites and conversion rate optimization (CRO) programs for PLG companies
- Proficiency with website analytics tools (Google Analytics, Mixpanel, Amplitude, etc.), experimentation platforms, and modern CMS platforms like Webflow
- Technical skills in HTML/CSS or experience with front-end development
Total Compensation
The starting base salary for this role in New York, California, and Washington is between $145,000 - $165,000 plus target equity and benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education.
Additional benefits include:
- Flexible PTO
- Competitive health & dental insurance options, with premiums partially or fully covered
- In-person opportunities for collaboration and team building
- Fertility and adoption benefits
- Generous, fully-paid parental leave policy
- 401k benefit, eligible to contribute starting day 1 of employment
- Yearly stipend for approved learning and educational-related expenses
- Pre-tax commuter benefits
- Dependent Care FSA
- Home office support
GlossGenius is seeking builders who approach problem-solving and workflows in an AI-first way. Candidates are encouraged to share a description of a solution they’ve implemented using AI.
Vacancy posted 12 days ago
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