Social Media Manager

Social Media ManagerFounded on love and respect, our company has deep and thriving roots in the industry. At Buddha Jewelry, we are driven by a powerful purpose: to bring light, beauty, and joy into everything we do. We are more than a team—we are a passionate force for good. With positivity, respect, and kindness as our foundation, we cherish every opportunity to serve our clients and help them succeed. Committed to a culture of excellence, we stay proactive and solution-oriented, with an ownership mindset. We create impact through bold action and a relentless commitment to solutions. We value kindness and optimism and balance our hustle with a lot of fun!We are seeking an experienced, strategic, and highly creative Social Media Manager to join our hybrid team in Seattle, WA.In this role, you will own Buddha Jewelry's social media strategy and execution—from developing platform-specific content and building engaged communities to analyzing performance and identifying opportunities for growth. You'll oversee our current channels, including Instagram, TikTok, Facebook, and Pinterest, while developing long-term strategies for YouTube, Reddit, and emerging platforms.This role requires a balance of strategy, creativity, and execution. You'll create compelling content, collaborate across departments, engage with our community seven days a week, and continuously evolve our social presence to strengthen brand awareness, deepen customer relationships, and support business growth.Must Haves5+ years of professional social media marketing experienceProven experience growing consumer-facing social media accountsStrong photography, videography, and content creation skillsWillingness to travel up to 2 weeks per month for trade shows, events, content creation, and client visits.Exceptional written and verbal communication skillsStrong analytical mindset with the ability to turn insights into strategyGenuine commitment to equity, inclusion, and compassionWhat You'll OwnSocial StrategyDevelop and execute a comprehensive multi-platform social media strategyEstablish quarterly and annual growth goals across all social channelsBuild channel-specific strategies rather than reposting identical content everywhereIdentify opportunities on emerging platforms before competitorsDevelop Tik Tok, YouTube and Reddit strategies from the ground upContinuously evaluate platform changes, trends, and algorithm updatesOwn constant improvement and implementation of new strategies across all platformsContent CreationProduce engaging photo, video, and written content that reflects our luxury brandCapture content in studio, at events, trade shows, client visits, and behind the scenesEdit high-quality Reels, TikToks, Shorts, Stories, and long-form videoCreate educational, inspirational, product-focused, lifestyle, and founder-driven contentWrite compelling captions and storytelling that reflects our voiceDevelop content calendars aligned with launches, campaigns, holidays, and company initiativesCommunity & Brand GrowthManage and grow our online communitiesEngage authentically through comments, DMs, mentions, and conversationsIdentify creators, collaborators, influencers, and brand ambassadors who align with the Buddha Jewelry brand, the piercing industry, and our shared core valuesBuild relationships with professional piercers and industry leadersMonitor conversations surrounding our brand and industryAnalytics & OptimizationMeasure channel performance and provide actionable insightsTrack engagement, audience growth, reach, traffic, conversions, and ROIPresent monthly reporting and recommendationsTest new content formats and optimize based on resultsUse data to inform future strategyCampaign LeadershipLead social strategy for product launches, events, campaigns, partnerships, and brand initiativesCoordinate with Marketing, Sales, Creative, and LeadershipEnsure campaigns launch on schedule and achieve measurable objectivesSupport paid social initiatives with organic content strategyEssential Duties and ResponsibilitiesDevelop and execute a comprehensive social media strategy aligned with company goals.Own and manage all brand social media channels, including Instagram, TikTok, Facebook, Pinterest, while building strategies for YouTube, Reddit, and emerging platforms.Create, capture, edit, and publish high-quality photo, video, and written content tailored to each platform.Plan and manage a strategic content calendar supporting launches, campaigns, events, and brand initiatives.Serve as the daily voice of Buddha Jewelry by actively engaging with our community through comments, direct messages, mentions, reviews, and conversations across all social platforms, including weekends.Monitor trends, platform updates, and cultural moments to identify opportunities for timely and relevant content.Analyze channel performance, audience insights, and campaign results, providing recommendations to improve growth and engagement.Manage influencer, creator, and client collaborations from outreach through campaign execution.Collaborate with stakeholders to execute integrated marketing campaigns.Support paid social initiatives through strategic organic content and performance insights.Maintain a consistent and elevated brand voice across all platforms.Model company values in every interaction, communication, and decision.Qualifications, Skills, and Abilities5+ years of social media marketing experience, preferably in luxury, jewelry, fashion, beauty, lifestyle, or consumer brands.Demonstrated success developing and executing social media strategies that drive measurable growth.Strong understanding of Instagram, TikTok, Facebook, Pinterest, YouTube, Reddit, and emerging social platforms.Excellent photography, videography, and short-form video editing skills.Experience using Canva, Adobe Creative Suite, CapCut, or similar creative tools.Experience using social media management and analytics platforms such as Sprout Social, HubSpot, or similar.Exceptional copywriting, storytelling, and communication skills.Strong project management, organization, and time management skills.Ability to balance creative thinking with data-driven decision making.Comfortable receiving feedback, adapting quickly, and working collaboratively in a fast-paced environment.Willingness to travel up to 2 weeks per month for trade shows, events, content creation, and client visits.Flexible schedule averaging 40-45 hours per week, with availability to support social media engagement during evenings, weekends, holidays, and key business events as needed.Passing a background check is required.Location: Hybrid - Salary Range: $32-$36/hrBenefits Employee Benefits at Buddha Jewelry include: health, vision, life, and dental insurance, a SIMPLE retirement savings plan, commuter benefits, a significant employee discount, 7 paid holidays per year and more!We encourage applications from people of color, women, those with disabilities, LGBTQIA individuals, immigrants, and anyone else who has faced discrimination or oppression as a result of their identities. Studies have shown that folks of historically marginalized groups will often only apply to a job if they meet or exceed the listed qualifications. If you believe that you could be a good fit for our company, but don't quite fulfill every requirement, please do still apply, we would love to hear from you!Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Able to remain stationary 75% or more of the time.Able to move about inside the office to access necessary office equipment and resources.Able to operate a computer and other office equipment, such as a scanner, copy machine, and printer.Constantly access, handle, and use non-electronic resources, including products of a very small size.Occasionally moves equipment