Regional VIP Lead, Southwest Market

Regional Vip Lead

Betr is looking for a commercially driven, player-obsessed Regional VIP Lead to own VIP acquisition and growth across the Southwest market (priority CA & TX). You will actively identify, attract, and develop VIP relationships while managing the full lifecycle from first touch to long-term loyalty and maximum LTV. You won't just service a player book handed to you; you'll build one from the ground up, acting as Betr's face in your market.

What You'll Do:

• Own Your Regional Pipeline: Proactively identify, target, and recruit new high-value players within your assigned region through direct outreach, referral networks, local events, and community presence building your book from scratch.
• Leverage Referral & Network Channels: Develop relationships with introducers, affiliates, and existing players to generate warm VIP referrals and accelerate pipeline growth within your market.
• Own End-to-End Relationships: Manage a dedicated book of high-value players with personalized, multi-channel outreach (SMS, phone, email) that drives engagement and deepens loyalty.
• Bonus Oversight & Execution: Oversee bonusing for your assigned players rewarding the right behaviors, managing reinvestment rates effectively, and protecting company margins.
• Strategic Product Advisory: Act as the "Voice of the Player" by advising the product team on game providers, high-limit titles, and features needed to elevate the VIP experience.
• Lifecycle & Strategy Collaboration: Partner with the Head of Retention to build and refine the VIP lifecycle from initial potting and onboarding through to long-term loyalty milestones.
• Data-Driven Decision Making: Analyze player activity to align bonuses with Theoretical Win and actual play behavior, rather than simply reacting to player requests.
• Gather & Translate Feedback: Systematically collect player insights on site UX/UI and competitor offerings, translating "player talk" into actionable intelligence for Retention and Product teams.
• Monitor Player Health: Track activity drops and behavioral shifts to execute proactive reactivation strategies before churn occurs.
• Hit Regional Revenue KPIs: Own and exceed weekly, monthly, and quarterly targets for VIP acquisition, active player count, NGR contribution, and market share within your region.
• Compliance & Integrity: Ensure all player interactions and incentives adhere to regulatory standards, responsible gaming protocols, and Betr's internal policies.

Bonus Points:

• An existing book of high-value iGaming or casino players you can activate immediately upon joining.
• Deep knowledge of the regional gaming landscape
• Experience with reinvestment rate calculations; knowing exactly how much a player is "worth" in bonus spend.
• Experience working regional territory for a sportsbook, online casino, or land-based casino marketing team.

About You:

• 25 Years of Relevant Experience: Online Gaming, Casino Hosting, VIP Account Management, or Player Development
• Proven Outbound Hunter: You have a track record of identifying, pursuing, and closing high-net-worth relationships you don't wait for inbound leads, you create pipeline.
• Regionally Connected: You know your market. You understand where high-value players in your region socialize, what events they attend, and how to get in front of them.
• Sharp Commercial Instincts: You understand that every bonus dollar is an investment with an expected return. You know when to be generous and when to hold the line.
• High EQ & Communication: A natural relationship builder who earns trust quickly with high-net-worth individuals and can navigate sensitive, high-pressure situations with composure.
• Data Literate: Comfortable reading player reports, CRM dashboards, and profitability data to guide your outreach strategy and bonus decisions.
• Self-Directed & Accountable: You thrive working remotely and independently in a region without day-to-day oversight you set your own activity cadence and deliver against numbers.
• Product Curious: Genuine passion for casino games and sports betting; you understand what makes a gaming experience feel "premium" and can articulate it to players and internally.

At Betr, we're driven by a shared vision to reshape the sports & gaming industry. As a dynamic startup poised for remarkable growth, we're dedicated to crafting innovative experiences that cater to sports enthusiasts across the nation. We believe in pushing boundaries, embracing diversity, and fostering a collaborative culture that extends beyond the world of sports. Join us in shaping the future of sports entertainment!

Betr provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply.

Thank you for your interest in Betr. We look forward to reviewing your application.