Publicity & Marketing Manager

Role Description

Simon & Schuster is seeking an experienced, entrepreneurial, and culturally connected Marketing & Publicity Manager to lead campaigns for a growing line of religion and spirituality titles within our flagship imprint. This role will focus on promoting books spanning Christian living, faith-based self-help, spiritual memoir, devotionals, general inspiration, health/wellness, and cultural commentary, with a strong emphasis on the Christian market. This candidate would work closely with Jonathan Merritt, VP / Executive Editor, and report to the S&S publicity-marketing department.

The ideal candidate combines strong publishing marketing expertise with authentic relationships and fluency within Christian media, ministry, church, and faith-influencer ecosystems. This person will play a key role in helping establish Simon & Schuster as a leading destination for impactful, culturally resonant faith publishing.

Responsibilities

• Develop and execute integrated marketing and publicity campaigns for frontlist and select backlist religion and spirituality titles
• Create audience-driven campaigns spanning media, influencer outreach, church and ministry partnerships, social media, podcast strategy, paid marketing, events, and reader community engagement
• Cultivate and maintain relationships with Christian media outlets, Christian thought leaders, faith-based influencers, podcasters, pastors, ministry organizations, booksellers, and conference organizers
• Secure national, regional, and niche publicity opportunities across print, digital, broadcast, podcast, and Christian media platforms
• Collaborate closely with editors, authors, agents, sales teams, and external partners to position titles for maximum visibility and market impact
• Identify emerging trends and audience opportunities within Christian lifestyle, spirituality, devotionals, and faith-adjacent culture
• Support author platform development and strategic brand-building initiatives
• Oversee campaign budgets, timelines, analytics, and reporting
• Coordinate conference presence, speaking opportunities, launch events, and faith-community outreach efforts
• Partner with sales teams to support relationships with Christian retailers, independent bookstores, and specialty accounts

Qualifications

• 5+ years of experience in book publishing, publicity, marketing, media, or related communications fields
• Demonstrated experience marketing books or products to Christian or faith-based audiences
• Strong existing relationships across Christian media, ministries, churches, faith influencers, podcasts, conferences, and/or religious publishing networks
• Deep familiarity with Christian brands / influencers and faith publishing landscape
• Proven ability to develop and execute successful multi-platform marketing and publicity campaigns
• Strong communication, organizational, and project management skills
• Passion for books, storytelling, culture, and faith-centered conversations
• Experience working with author brands and audience development strategies preferred
• Knowledge of social media strategy, influencer marketing, and digital audience engagement
• Proficiencies with social media platforms (META, TikTok, YouTube, etc) and Canva (or similar design services)
• Collaborative, creative, entrepreneurial mindset with strong attention to detail

Preferred Background

• Experience at a trade publisher, Christian publisher, literary agency, ministry organization, media outlet, or faith-based nonprofit
• Familiarity with both mainstream and Christian retail channels
• Understanding of the intersection between faith, culture, leadership, wellness, spirituality, and contemporary Christian living

Benefits

• Medical, dental, vision
• 401(k) plan
• Life insurance coverage
• Disability benefits
• Tuition assistance program
• PTO
• Access to industry-first, Broad Based Ownership program, which makes all employees partners in our shared success