Manager Ecommerce

Role Overview

The Ecommerce Manager is responsible for the performance and day-to-day execution of the DTC ecommerce businesses for both Victorinox and Epicurean. This role supports the delivery of ecommerce strategy through effective execution, site experience optimization, and cross-functional coordination across multiple ecommerce platforms and international markets. The role spans distinct ecommerce ecosystems, including enterprise commerce platforms supporting Victorinox and Shopify supporting Epicurean.

Key Responsibilities

Ecommerce Strategy and Ownership

• Own performance and execution of ecommerce initiatives in alignment with broader team strategy
• Manage core ecommerce metrics including revenue, conversion rate, AOV, CAC, and retention
• Translate brand-level DTC priorities into actionable roadmaps aligned with broader business objectives
• Identify opportunities to improve customer experience, merchandising effectiveness, and operational workflows

Platform & Technology Management

• Manage ecommerce execution for Victorinox across enterprise platforms, including SAP Hybris and or Salesforce Commerce Cloud, Sales Cloud, and Commerce Studio
• Oversee Epicurean's Shopify ecosystem, including store configuration, apps, and international structures
• Partner with IT and development teams on platform enhancements, integrations, releases, and technical governance
• Ensure alignment between ecommerce platforms, ERP, CRM, payments, fraud, and fulfillment systems

Ecommerce Operations, Order Management, and Fraud

• Own ecommerce operational workflows, including order processing and customer-facing order journeys
• Partner with fraud prevention and order tracking tools, including Narvar, to ensure reliable order visibility and communication
• Collaborate closely with CX and operations teams on order exceptions, shipping updates, and customer support workflows
• Ensure ecommerce platforms accurately reflect inventory availability, fulfillment logic, and regional constraints

Planning, Forecasting, and Product Launch Support

• Own ecommerce planning inputs for new product launches across Victorinox and Epicurean
• Own delivery against assigned ecommerce sales targets across both brands
• Partner with product, sales planning, and finance on demand forecasting, launch assumptions, and volume expectations
• Maintain accountability for forecast accuracy, variance analysis, and in-season performance tracking
• Provide ecommerce-specific product feedback related to assortment, pricing, bundling, and digital presentation
• Identify risks and opportunities related to launch timing, demand signals, and inventory availability
• Ensure ecommerce readiness for launches, including site content, merchandising, inventory visibility, and operational alignment
• Review post-launch performance and provide insights to inform future planning and product decisions

Internationalization & Multi-Market Execution

• Lead ecommerce internationalization initiatives across both brands
• Oversee market-specific pricing, tax, duty, and compliance configurations
• Manage localization, translations, currency handling, and regional content requirements
• Coordinate with marketing, operations, and CX to support international launches and ongoing execution

Performance Marketing & Growth Channels

• Own performance across shared growth channels for both brands, including:

• Paid search and shopping, email and CRM, Affiliate programs, and retargeting and remarketing

• Manage channel strategy, budget pacing, and performance optimization
• Ensure accurate attribution, product feeds, and channel-level data integrity
• Use performance insights to inform optimization and growth opportunities

Site Experience & Conversion Optimization

• Lead CRO initiatives across both brands using testing frameworks, analytics, and behavioral insights
• Improve site performance with focus on mobile UX, accessibility, stability, and speed
• Partner with design, development, and agency teams on enhancements and defect resolution
• Ensure consistent and high-quality customer experience across brands and platforms

Merchandising & Online Presentation

• Own ecommerce merchandising standards, navigation structure, and promotional planning
• Set direction for online visual merchandising across both brands
• Ensure site presentation supports conversion, brand standards, and seasonal priorities
• Partner with marketing and product teams on launches and assortments

SEO, Analytics, and Reporting

• Own technical and content SEO health across all ecommerce storefronts
• Ensure proper hreflang implementation, metadata, and structured data
• Own GA4, GTM, and ecommerce analytics governance
• Build dashboards and reporting that provide visibility into performance, trends, and opportunities
• Translate insights into prioritized actions across marketing, site experience, and operations.

Qualifications

• Bachelor's degree in business, Marketing, Ecommerce, or a related field
• 5-8 years of experience managing DTC ecommerce for consumer brands, including multi-brand or multi-storefront environments
• Proven ownership of ecommerce performance metrics
• Hands-on experience with enterprise ecommerce platforms and working knowledge of Shopify and its app ecosystem
• Strong understanding of ecommerce operations, including order management, fraud prevention, fulfillment, order tracking, and post-purchase experience tools (e.g., Narvar)
• Experience partnering cross-functionally with marketing, operations, IT, and customer experience
• Proficiency with ecommerce analytics and testing tools
• Experience overseeing performance marketing channels
• Exposure to international ecommerce, including localization, currencies, taxes, duties, and regulatory compliance
• Ability to balance strategic planning with hands-on execution, supported by strong analytical, written, and verbal communication skills

Victorinox Swiss Army is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.