Marketing Manager; Customer Engagement (FT | Remote | 3 months+)

SUMMARY:
A global membership organization that serves corporate finance professionals is seeking the support of an experienced marketing professional with particular experience in customer engagement and growth.

This fully remote (work-from-home), full-time (37.5 hours/week) role requires availability during typical east coast business hours daily; either 8am-4pm or 9am-5pm.

We're looking for someone to start work early to mid-July and continue for at least three months. There is a possibility this role could extend beyond three months or transition into a full-time position. Please let us know if that would be of interest to you! However, our current focus is on identifying the best person for the job who is excited about working in a full-time role for three months starting in July.

RESPONSIBILITIES OVERVIEW:
The Marketing Manager is responsible for developing and executing integrated, data-driven marketing strategies that support the organization's global objectives for membership growth, member retention and event attendance.

This role leads multi-channel marketing campaigns and oversees day-to-day marketing operations to ensure consistent branding and messaging to drive effective execution and continuous improvement.

This position combines (1) strategic planning, (2) audience insights, (3) content development, (4) performance analysis, and leadership behaviors to enhance engagement across products and services.

SPECIFIC RESPONSIBILITIES:
• Lead the development and execution of data-driven, multi-channel marketing plans that align with the organization's global strategy and drive event attendance, membership acquisition, retention, and engagement.
• Enhance the customer journey through targeted messaging, personalized campaigns, and compelling content that increases participation in programs and events.
• Write and edit compelling marketing content across multiple channels, including email, social media, digital advertising, websites, collateral, and content marketing initiatives.
• Utilize analytics and audience insights to optimize campaign performance, improve customer engagement and inform strategic decision-making.
• Develop dashboards, reports, and performance metrics to measure marketing effectiveness and provide actionable insights.
• Ensure marketing campaigns are executed on time, within budget and with a high degree of accuracy and quality.
• Ensure consistency in branding, messaging, and customer experience across all marketing touchpoints.
• Demonstrable experience producing and publishing content using website content management tools is a plus.

SKILLS AND EXPERIENCE:
• Marketing automation: Candidates with Hubspot experience will stand out. The organization uses Hubspot for list and email building, social posts, reporting, customer data and scoring. Interested parties who have deep experience using similar tools should make sure that experience is highlighted in their resumes, and ideally, in a cover letter as well. Have you worked with Salesforce, Zoho, Pipedrive, Brevo, ActiveCampaign or others? Tell us about it.
• Project Management: Individuals who have experience using ClickUp will also draw our attention. If you're new to ClickUp but can boast about the years you've spent working in Trello, Monday, Asana, Miro, Basecamp or others, we want to know.
• Content development: We're seeking candidates who can share examples of B2B, B2C or B2G marketing-oriented writing via links to live, online content or by uploading writing examples contained in docs/PDFs/JPEGs.
• Digital advertising: Tell us how you've utilized tools available within the major platforms like Google, Bing, LinkedIn and YouTube to get your message out to target consumers.
• Excellent general communication skills.
• Ability to independently prioritize and manage time effectively across multiple projects.
• Capable of offering and accepting feedback constructively.
• Self-motivated, inquisitive.
• Adaptable; open to changes in organization or process.
• BS or BA in Marketing or a related field is preferred.

HISTORY:
Brainstorm Creative Resources has worked closely with the client organization to identify candidates for a wide range of full-time, freelance and temporary positions since 2010. We can provide plenty of additional information to the most well qualified applicants.

WORK LOCATION:
This is a fully remote, 100% work-from-home, freelance opportunity. All work can be done from the location of your choice in the United States. The organization seeking support is in Rockville, MD.

RATE:
Brainstorm Creative Resources actively counsels its clients to pay competitively so that we can do the same. For this scope of work we are suggesting a rate range of up to $40/hour. More experienced professionals whose resumes indicate clearly relevant experience can expect that we will make a strong case to our client, to pay you near or at the top of the range -- or possibly beyond.

Actual rates offered will be commensurate with your experience and current market norms and will also largely be based on the following factors: credentials as detailed in your resume, your portfolio or other example work submitted, your initial interactions with Brainstorm Creative Resources and/or the hiring organization, and quality of reference providers and references provided.

COMMITMENT SUMMARY:
(1) Fully remote;
(2) Full-time @ 37.5 hours/week;
(3) Work hours are M-F; 8am-4pm or 9am-5pm ET;
(5) Starting in July and continuing for at least three months;
(6) Possibility of assignment extension or offer of staff role w/ benefits.

APPLICATION:
Brainstorm Creative Resources is a recruiting and staffing firm that has been focused on placing creative and editorial professionals into freelance and full-time positions with Washington, DC-area employers since 2003.

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Brainstorm Creative Resources and the client organization are EEO employers.