Vice President Marketing

We are looking for an experienced VP of Marketing to lead the marketing strategy for a growing consumer brand with a strong presence across retail, ecommerce, and direct-to-consumer channels. This person will own the full marketing function, bringing together brand strategy, consumer marketing, digital and performance marketing, retail activation, ecommerce, insights, and analytics. The ideal candidate will come from a CPG background and understand how to build a strong consumer brand while driving measurable growth across multiple sales channels.

This role is hybrid in Baltimore, with 4 days a week in office expectation.

Responsibilities

• Lead the overall marketing strategy across retail, ecommerce, DTC, wholesale, and international channels
• Develop integrated marketing plans that drive brand awareness, consumer acquisition, conversion, retention, and long-term growth
• Own brand positioning, messaging, creative direction, and the overall consumer experience across channels
• Lead digital and performance marketing strategies across paid media, ecommerce, marketplaces, and emerging platforms
• Oversee marketing strategy across Amazon and key retail ecommerce platforms
• Drive retail and shopper marketing programs, including in-store activation, merchandising, retail media, and promotional strategies
• Partner closely with sales to improve sell-through, retail velocity, and overall channel performance
• Lead go-to-market strategy for new product launches and major brand campaigns
• Establish and track marketing KPIs across ROI, CAC, LTV, conversion, retention, and channel performance
• Use consumer insights, analytics, testing, and attribution to continuously improve marketing effectiveness
• Partner cross-functionally with sales, product, ecommerce, finance, operations, and supply chain
• Lead, develop, and mentor a multidisciplinary marketing team across brand, creative, content, digital, ecommerce, and retail marketing

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field required; MBA or advanced degree preferred
• 10+ years of progressive marketing experience with significant leadership experience
• CPG experience required, with a strong understanding of consumer behavior, brand building, retail, and omnichannel marketing
• Proven experience leading marketing for a consumer brand sold through brick-and-mortar retail and ecommerce channels
• Strong background across brand strategy, integrated marketing, digital, performance marketing, ecommerce, and retail/shopper marketing
• Experience balancing long-term brand building with performance-driven growth and revenue goals
• Strong understanding of Amazon, retail media, marketplaces, and the broader digital commerce ecosystem
• Demonstrated success developing go-to-market strategies and supporting new product launches
• Highly analytical and comfortable using performance data, consumer insights, and KPIs to guide marketing investment
• Experience leading and developing high-performing marketing teams
• Strong executive presence and ability to partner effectively across sales, product, finance, and operations

Equal Opportunity Employer/Veterans/Disabled

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The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

• The California Fair Chance Act

• Los Angeles City Fair Chance Ordinance

• Los Angeles County Fair Chance Ordinance for Employers

• San Francisco Fair Chance Ordinance

Benefits offering includes PTO, Medical, Dental, Vision, Short and Long Term Disability, 401k etc.