Relocation to APAC. WHERE THE ACTION IS! Exclusive and retained Managing Director Global Marketing S

Job Description

Managing Director | Global Marketing Services & Brand Activation

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Leading a $500m global account | Customer Experience, Consumer Insights, Brand Activation & Commercial Transformation

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What does the future of marketing services look like when procurement is no longer the primary driver of value?

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We’re looking for a Managing Director to lead a $500 million global marketing services and activation account within a leading international agency specialising in customer insights, point-of-sale materials (POSM), premiums and integrated brand activation.

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This is a role for a commercially astute, strategically minded leader who understands that the next generation of marketing services will be shaped by far more than cost optimisation, supplier consolidation and operational efficiency. The opportunity is to redefine how an agency and its global client work together to drive growth, build brands, create more meaningful consumer experiences and deliver measurable business impact.

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The opportunity: Building the next generation of marketing services

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The traditional boundaries between marketing, commerce, technology, customer experience, supply chain and data are disappearing. The future belongs to leaders who can connect these disciplines, translating customer understanding into commercial advantage and turning complex global operating models into sources of competitive differentiation.

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As Managing Director, you will lead the evolution of a significant global partnership, moving beyond the traditional marketing procurement agenda to shape a more integrated, insight-led and technology-enabled model for growth.

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You will bring together commercial leadership, strategic consulting, creativity, data, operational excellence and innovation to help the client anticipate what comes next — not simply deliver what is required today.

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What you will lead

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1. From cost efficiency to measurable business growth

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Move the conversation beyond unit costs, savings targets and sourcing strategies towards total business value. Connect marketing investment to revenue growth, brand performance, market share, customer acquisition, conversion and return on marketing investment. Build a value proposition that demonstrates how the agency contributes to the client's wider business ambitions.

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2. From customer insights to predictive intelligence

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Unlock the value of customer, shopper and market insights to anticipate changing behaviours, identify emerging opportunities and influence decisions upstream. Connect research, first-party data, consumer segmentation and predictive analytics to activation strategies that are more relevant, personalised and effective.

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3. From POSM and premiums to connected brand experiences

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Reimagine the role of point-of-sale materials, promotional merchandise and premiums within an increasingly digital, experiential and omnichannel world. Connect physical brand assets with e-commerce, retail media, loyalty, experiential marketing and digital engagement to create cohesive experiences across the consumer journey.

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4. From service delivery to AI-enabled transformation

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Lead the responsible adoption of AI, automation and advanced analytics across marketing operations, content production, demand forecasting, personalisation, workflow management and performance measurement. Identify where technology can improve speed, quality and effectiveness, while developing the skills, governance and operating models needed to turn innovation into tangible outcomes.

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5. From global scale to local market advantage

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Orchestrate a complex, multi-market operation that balances global consistency with local relevance. Develop smarter approaches to content adaptation, production, materials management, supplier ecosystems, inventory, logistics and sustainability — reducing waste while improving speed to market, execution quality and brand consistency.

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6. From agency supplier to strategic growth partner

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Build senior-level relationships across marketing, procurement, finance, sales, commerce, technology, sustainability and supply chain. Influence the client's agenda beyond the traditional agency remit, identify opportunities for transformation and develop new services that address emerging business challenges.

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The ambition is to become an indispensable partner in the client's growth strategy, not simply the organisation responsible for delivering marketing services at scale.

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The leadership mandate

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You will have end-to-end responsibility for the strategic, commercial and operational leadership of a $500 million global account, including:

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• Defining and executing a long-term account growth strategy aligned to the client's business priorities.
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• Building trusted relationships with C-suite stakeholders and senior global and regional decision-makers.
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• Leading multidisciplinary teams across strategy, insights, activation, production, technology, operations and commercial management.
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• Driving sustainable revenue growth, profitability, client retention and expansion into new service areas.
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• Developing an innovation roadmap that connects AI, data, technology, consumer intelligence and operational transformation.
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• Creating a culture of accountability, collaboration, continuous improvement and high performance.
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• Establishing clear measures of success that go beyond cost savings to capture business outcomes, consumer impact, productivity and long-term value.
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• Building a future-ready talent model that combines commercial acumen, strategic thinking, digital fluency and exceptional client leadership.
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What you will bring

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We are looking for an accomplished senior leader with experience managing large, complex, international client relationships and the ability to operate confidently at board and C-suite level.

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You will combine the commercial discipline to lead a substantial global business with the curiosity and strategic perspective to challenge conventional models.

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You will bring:

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• Proven experience leading a major global or multi-market client account, business unit or integrated marketing services operation.
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• Strong commercial and financial leadership, including P&L ownership, growth strategy and complex contract management.
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• A deep understanding of the marketing ecosystem, ideally spanning customer insights, shopper marketing, POSM, premiums, brand activation, production or adjacent marketing services.
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• The ability to connect marketing investment with wider business performance, customer experience and growth.
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• Experience leading transformation across data, technology, AI, operating models or complex global delivery environments.
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• The credibility to influence senior stakeholders across functions and geographies, balancing strategic ambition with practical execution.
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• A track record of building high-performing teams, developing future leaders and creating a culture that embraces change.
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Most importantly, you will be comfortable challenging the status quo. You will recognise that the future of this business will not be secured by doing today's work more efficiently alone, but by identifying the work clients will need tomorrow — and building the capabilities to deliver it.

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Why this role matters

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This is an opportunity to shape the future of a major global client partnership at the intersection of marketing, commerce, consumer intelligence, technology and business transformation.

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You will have the scale to make a meaningful impact, the senior relationships to influence strategic direction and the opportunity to build new sources of value in a rapidly evolving industry.

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We are looking for a leader who can turn a $500 million account into a platform for growth, innovation and transformation — redefining what a global marketing services partner can deliver.

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If you see marketing services not simply as a cost to be managed, but as a strategic capability that can drive growth, strengthen customer relationships and create competitive advantage, we would welcome a conversation.