Area Sales Manager

Blue Recruitment Personnel is recruiting for an Area Sales Manager to cover Liverpool and the surrounding area.

This is a field-based, new business-focused role offering a strong basic salary, uncapped commission, company car or allowance, and the chance to join a respected name within the material handling sector.

The role:

Blue Recruitment Personnel is seeking an experienced Area Sales Manager with a strong background in forklift trucks or material handling equipment.

This is a proactive sales role where you will spend most of your time out in the field building a territory, developing relationships, and creating new business opportunities.

The ideal candidate will be confident engaging with prospects face to face, over the phone, and through regular local canvassing activity.

You will be managing both existing accounts and developing fresh opportunities across the Liverpool area, so this role suits someone who understands the industry, can spot opportunities quickly, and is comfortable working in a highly targeted, commercial sales environment.

Key responsibilities:

• Generate new business through cold calling, door knocking, canvassing, and direct prospecting.

• Manage and grow a territory across Liverpool and surrounding areas.

• Build strong relationships with existing customers to maximise repeat business and account growth.

• Identify client needs and provide tailored forklift truck and material handling solutions.

• Carry out site visits, follow-up meetings, and structured territory planning.

• Maintain accurate records of activity, leads, appointments, and opportunities.

• Work closely with internal teams to ensure a smooth handover from enquiry to order.

• Consistently achieve and exceed sales and margin targets.

Requirements:

• Proven sales experience within forklift trucks, material handling, or a closely related capital equipment sector.

• Strong new business development background with a hunter mentality.

• Confident in cold calling, canvassing, and face-to-face prospecting.

• Ability to manage a territory independently and work on a patch.

• Excellent communication, negotiation, and relationship-building skills.

• Commercially minded with a strong focus on results.

• Full UK driving licence.

• Must be based within a reasonable commute of the Liverpool area.

Suitable experience:

This role would suit an Area Sales Manager , Territory Sales Manager , Business Development Manager , or Field Sales Executive with experience in forklift trucks, lift trucks, warehouse equipment, or material handling solutions.

Candidates from associated capital equipment or industrial sales backgrounds may also be considered if they have a proven track record in new business generation.

What we offer:

• Competitive basic salary with uncapped earning potential.

• Company car or car allowance.

• Established sector with strong demand for proactive sales professionals.

• Autonomy to build and grow your own territory.

• Opportunity to work with an industry-leading product range.

• Supportive structure with genuine long-term career potential.

Benefits:

• Uncapped commission.

• Company car or allowance.

• Pension scheme.

• Holiday entitlement.

• Career development opportunities.

• Field-based independence.

Interested?

Apply directly through the website where you found this advert or send your CV to View email address on secure.recruitly.io .

Blue Recruitment Personnel is acting as a recruitment agency in relation to this vacancy.

Equal Opportunities & Right to Work:

Blue Recruitment Personnel is committed to equal opportunities and welcomes applications from candidates of all backgrounds.

Reasonable adjustments can be discussed during the recruitment process.

Please Note:

These roles are strictly UK-based , and we are unable to provide visa sponsorship.
We kindly ask that candidates who are not currently based in the UK, or who do not hold the permanent legal right to live and work in the country, do not apply.

Please note that our job adverts are correct at the time of publication, but some details and job responsibilities are subject to change.

This job advert may not be copied, imitated or used, in whole or in part, by third-party websites, without prior written consent from Blue Recruitment Personnel Ltd .