Senior Content Strategist
Boston Scientific - Minnetonka
Senior Content Strategist
Work mode: Hybrid Onsite Location(s): Arden Hills, MN, US, 55112 Additional Location(s): US-MA-Marlborough; US-MN-Maple Grove Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing – whatever your ambitions.
About the role: The Senior Content Strategist will lead editorial storytelling that strengthens Boston Scientific's corporate reputation and brings the brand promise—advancing science for life—to life in credible, human, and compelling ways. The ideal candidate is both a strategic editorial thinker and hands-on creator who understands how trust in healthcare is built through discoverable, consistent, high-quality storytelling across social platforms such as YouTube, Instagram, Facebook and LinkedIn, as well as owned channels. While expected to create content across channels, this role has a primary focus on video-led and social-first storytelling formats. This role partners closely across Corporate Communications, Brand, Digital, and Social teams to inform and execute an integrated editorial strategy that elevates Boston Scientific's voice, highlights innovation and impact, and resonates with clinicians, patients, employees, policymakers, and the broader healthcare ecosystem.
Work Mode: At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week. Relocation Assistance: Relocation assistance is not available for this position at this time. Visa Sponsorship: Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.
Your responsibilities will include: Apply strong editorial judgment to identify and develop reputation-enhancing stories aligned with corporate priorities and emerging healthcare conversations, highlighting innovation, patient and clinician impact, responsible leadership, cultural moments and long-term value creation. Inform and execute the enterprise editorial strategy, prioritizing platform-native storytelling across YouTube, Instagram, LinkedIn, Facebook, and owned channels Lead development of video-led and social-first storytelling, including short- and long-form video, episodic series, and platform-native formats. Translate enterprise strategy, innovation, and purpose into visual, narrative-driven formats designed to engage audiences and build trust. Write and produce scripts, interview guides, and platform-native social copy that bring complex science and innovation to life through video and social storytelling. Partner closely with Social and Digital teams to optimize video and social content for engagement, retention, and discoverability, applying performance insights to inform editorial decisions. Provide creative direction and project management for internal contributors and external agencies and resources. Apply SEO, GEO, and AEO principles to ensure content is discoverable, credible, and relevant for both human audiences and AI-driven systems. Collaborate cross-functionally with brand, digital marketing, social media, media relations, and web teams to deliver integrated campaigns and continuously refine editorial strategy. Work with senior leaders, scientists, and subject matter experts to develop authentic stories and bylines that build trust and credibility. Ensure all content meets quality, regulatory, and reputational standards appropriate for a global healthcare organization.
Required qualifications: Bachelor's degree in Communications, Journalism, Public Relations, or related field. A minimum of 10 years of experience in corporate communications, journalism, or agency environments, with demonstrated editorial leadership. Healthcare or life sciences experience. Exceptional writing, editing, and storytelling skills with a strong editorial point of view. Deep experience developing video-led and social-first content optimized for platform behavior and audience engagement. Ability to translate complex scientific or technical topics into clear, compelling, and human stories. Strong understanding of audience behavior, digital platforms, and evolving content optimization practices (SEO, GEO, AEO), with the ability to adapt storytelling for human and AI-mediated discovery. Experience advising senior leaders, operating as a trusted communications partner and drafting bylines. Excellent collaborator who is enthusiastic about joining a growing team and bringing fresh, innovative ideas and insights to the table. Highly organized, self-directed, and comfortable working in fast-paced environments with tight deadlines.
Preferred qualifications: Medical device or regulated industry experience strongly preferred.
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