Senior Marketing Lead - Treasury Management, Payment Product Marketing

Responsibilities Leads the development and execution of integrated, multi‑channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives. Supports the team in development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment. Translates desired business outcomes into marketing strategy and executes complex, integrated marketing programs/initiatives that may include advertising, sales content and internal communications. Serves the team as a leader and influences complex multi‑functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence. Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives. Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met. Requirements Strong knowledge of treasury management, commercial payments, financial technology, or related B2B financial services solutions Demonstrated experience in driving go‑to‑market strategies for B2B payments solutions, ensuring alignment between product priorities, sales objectives, client needs, and marketing investments Roles at this level typically require a university / college degree Higher level education such as a Masters degree, PhD, or certifications is desirable Industry relevant experience is typically 8+ years. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Core Competencies Demonstrates expertise in developing and executing integrated multi‑channel strategic marketing plans, with a strong focus on B2B financial services solutions and treasury management. Proven ability to lead cross‑functional teams and influence business outcomes through data‑driven marketing strategies. #J-18808-Ljbffr Jobtailor