Performance Marketing Manager

Role Description

We're looking for a performance marketer who knows Meta to its core: someone who can run an ultra-complex, high-performing account, understands the guts of the bid equation, and stays sharp in a fast-moving, high-stakes environment where the numbers matter every day.

This is also a deeply cross-functional role. You'll dissect our purchase funnel alongside our Growth Product team — connecting ad-layer performance to on-site conversion — and work hand in hand with AI, building workflows and automations that take manual work off the team so we can spend our time on strategy. As a learning company, we'll invest in your growth: you'll work with a tech-savvy, data-driven team, get real exposure to leadership, and help shape the next chapter of how we win on Meta.

What You Will Do

• Own and scale MasterClass's Meta advertising end-to-end — campaign structure, implementation, budget allocation, reporting, and the bottom line — against CPA and ROAS targets.
• Optimize all areas of our performance marketing as it relates to Meta, including landing page optimization, catalog management, creative development and execution, and event management.
• Dissect the purchase funnel with Growth Product, MarTech, and Data — connecting ad-layer signals to on-site conversion and partnering on landing-page and funnel experiments that lift performance.
• Work hand in hand with AI, building workflows and automations across reporting, optimization, and QA that remove manual work so the team can focus on strategy.
• Design and run rigorous tests across creative, audience, bidding, and measurement; present clear learnings and recommendations to leadership; and stay decisive under pressure during launches and high-stakes moments.

Qualifications

• 5+ years of experience in Meta Ads Manager running large, complex paid-social accounts and optimizing to CPA or ROAS targets — you've owned a major account, not just supported one.
• 2+ years in a manager role with proven examples working cross-functionally with growth, creative, and engineering teams.
• Enthusiasm for working hand in hand with AI, with real examples of building workflows or automations that reduced manual work for you or your team.
• Strong analytical skills — comfortable pulling data, running tests (A/B, and ideally incrementality or lift), and making data-informed decisions.
• Excellent verbal and written communication, with experience presenting to senior stakeholders.
• Bachelor's degree or equivalent experience.

Bonus Points For

• Agency or in-house experience at a high-growth DTC or subscription business.
• Advanced Meta tooling (Advantage+/ASC at scale, value-based bidding, CAPI).
• SQL, Looker, or Amplitude.
• DCO / creative-automation platforms.
• Incrementality or Media Mix Modeling experience.
• Managing contractors or a small team.

Salary Range

$135,000 — $160,000 USD