Segment Marketing Manager, Fall Protection

MSA, The Safety Company Segment Marketing Manager, Fall Protection US-PA-Cranberry Township Requisition ID: 2026-9726 Type: Full-Time # of Openings: 1 Category: Customer Marketing Overview Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career. At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day. Are you in? Read on for more details about this particular role. Responsibilities Own the go to market strategy for Fall Protection PPE & Fall Protection Systems within NNA Market Work with Sales and Channel Partners to drive revenue through customer-facing activities, innovative solutions and strong technical support Work with Sales to ensure appropriate channels management / go to market selling strategy is implemented Work in partnership with Marcom and the Creative team to develop content and materials for successful sales initiatives, including technical and selling literature, web content, social media content, trade show properties, etc. Participate in Regional Steering Team Meetings for the specific segment, with GST participation as requested Keep a “real-time pulse” on market conditions, competitive activities, industry and technology trends, market size and share, as well as market growth rates, through market research and data analysis. Communicate market conditions to appropriate organizational stakeholders (sales, product development, etc.) Own the local execution of the new product launch plan as it applies to the segment Develop and implement growth strategies and strong demand creating activities Provide guidance to Operations for demand planning and forecasting activities Develop innovative training materials and conduct training both internally and externally Ensure the sales team develops and maintains appropriate product expert and application knowledge Measure success of strategy implementation through KPIs and adjust implementation tactics as needed Collaborate with Sales, CX & Service, Operations, Product Management and Finance to ensure alignment of activities Determine key Marketing collateral investment within assigned budget Own associated regional product and market web pages to ensure appropriate content Qualifications Education Required: Bachelor’s Degree in Marketing, Engineering, Business Administration or related discipline In absence of a bachelor’s degree: demonstrated exposure to relevant subject matter through real life or previous work roles. Candidate has working knowledge of relevant subject matter. Education Preferred: MBA In absence of MBA: demonstrated exposure to high level business management fundamentals through real life or previous work roles. Candidate has working knowledge of marketing, product development, and business management. Experience Preferred: Experience in developing go to market strategies within industries subject to regulatory requirements or business to business selling. This position is posted at multiple levels: Level I: At least 4 years of marketing, sales, or product development experience. Level II: High level proficiency for all Level 1 responsibilities Lead internal process / business improvement initiatives Demonstrated rack record of results, relationships and readiness to advance from Level 1, including: Results: Consistently delivers results commensurate with skill level beyond entry level marketer. Relationships: Proven ability to build constructive relationships across one level up cross functional stakeholders. #lLI-KH2

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MSA is committed to the principles of equal employment opportunity and to providing a workplace that is free from unlawful discrimination. As such, it is MSA’s policy not to discriminate against any employee or applicant for employment on the basis of the person’s age, color, creed, disability, ethnicity, race, religion, gender, marital status, sex, sexual orientation, gender identity, national origin, citizenship status, veteran’s status, genetic information, political affiliation, disabling condition, or any other category protected by applicable federal, state, or local law. MSA also makes reasonable accommodations for individuals with disabilities who are otherwise qualified to perform a job unless such accommodations would impose an undue hardship. If you are an individual with a disability and need an accommodation to assist you in navigating this career site, let us know.Contact Us MSA is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals with Disabilities/Protected Veterans. Equal employment opportunity, including veterans and individuals with disabilities.

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