Creative Strategist

Launch Potato's performance creative runs on briefs. Every asset the Creative Design team produces starts with a brief that specifies the persona, hook rationale, format, platform context, CTA, and the performance hypothesis being tested. The Creative Strategist is the person who writes those briefs and owns the full upstream strategy behind them.

You determine what gets made, who it's for, and why it should win, and you communicate it with enough precision that nothing is lost between strategy and execution. LP operates a centralized hub-and-spoke creative model: this role feeds the hub with concepts and performance intelligence while media buyers test at speed across verticals. Your job is to make sure everything entering that hub is grounded in real audience understanding, not intuition alone.

What You'll Bring

• 5+ years experience with direct response creative strategy ownership and performance media buying
• You know what a strong hook looks like, why persona targeting matters, and what makes someone stop scrolling
• Demonstrated experience writing production-ready briefs that creative teams execute without revision rounds
• Performance data fluency: you can read results, identify what's driving them, and translate findings into creative direction
• Experience managing UGC creators from sourcing through delivery
• Ability to work across multiple verticals and formats simultaneously without losing strategic focus
• Strong copywriting ability (scripts, hooks, headlines, ad copy) meaningfully accelerates the briefing process and is a differentiator for this role
• Experience leveraging AI tools like Claude or AI Asset Production tools to drive creative strategy farther

What You'll Own

Brief Writing and Concept Development

• Own the end-to-end briefing process for all creative entering production: static, short-form video, long-form DR, display, YouTube, and emerging formats
• Maintain a rolling content backlog with 4+ weeks of net-new concepts brief-ready at all times
• Hit monthly throughput targets for net-new concepts across LP's full vertical portfolio
• Own the net-new vs. iteration balance: enough new concepts to maximize testing cadence, enough iteration direction to fully exploit proven winners
• Proactively identify untested formats and underserved verticals and bring them into the testing queue

Performance Intelligence and Playbook

• Analyze creative performance data with the paid media team to identify winners, flag fatigue, and determine what to test next
• Translate performance findings into new briefs and updated creative direction, not just observations
• Maintain LP's creative playbook: document winning formulas by persona, vertical, and format so every team starts from accumulated learning, not from zero
• Lead competitive creative research on a regular cadence: study what formats, hooks, and approaches are winning in LP's verticals and flag emerging opportunities before they're mainstream
• Drive cross-vertical learning: when something wins in one vertical, identify where it can be adapted and brief it for others

UGC Creator and Talent Management

• Own LP's UGC creator pipeline end-to-end: sourcing, vetting, contracting, briefing, and performance review
• Maintain the Airtable UGC creator dashboard as the single source of truth: creator profiles, availability, past performance, brief status, and video review status
• Write creator briefs specific enough to reduce revision cycles and increase the odds of a usable first delivery
• Build and manage creator relationships across LP's full vertical portfolio, not just the highest-volume categories

Traits of Success

• Precise communicator: nothing gets lost between strategy and execution
• Translates data into action, not just observation
• Systems thinker who builds playbooks and infrastructure that compound over time
• Manages multiple verticals and formats simultaneously without losing strategic focus
• Creative intuition grounded in performance logic, not personal taste

Who Won't Succeed Here

• Relies on gut over data to generate creative direction
• Writes briefs that require rounds of revision before production can move
• Can't independently manage creator relationships from sourcing through delivery
• Thinks in one brand or format rather than the full portfolio
• Treats performance analysis as a reporting exercise rather than a creative input