Senior Search Strategist

To drive impactful search marketing strategies, the full-time Senior Search Strategist will develop and execute SEM and paid search campaigns, conduct keyword research, and analyze performance metrics while working remotely. Key responsibilities: Develop and execute effective SEM and paid search strategies that align with clients' goals Conduct in-depth keyword research and oversee paid search campaigns, including budget management and performance tracking Collaborate with internal teams to optimize landing pages and user experiences for improved conversion rates Required qualifications: 5+ years of experience in SEM optimization and digital marketing in an agency or in-house environment Expert knowledge of Google Ads and hands-on experience building and managing PPC campaigns Strong analytical skills with the ability to utilize Google Analytics and reporting platforms Exceptional communication skills for presenting strategic recommendations and campaign performance Creative thinker with strong time management and organizational skills