Senior Manager, Product Marketing

Overview Flex is a growth-stage, NYC headquartered FinTech company creating the best rent payment experience. Flex enables users to pay rent throughout the month on a schedule that fits their finances and budget, empowering renters with flexibility over a major recurring expense. We are looking for motivated individuals to help grow our mission. What You’ll Do Own and drive critical product bets : Lead end-to-end product marketing for key initiatives across the Rent experience, from concept through launch and post-launch optimization. Define success, drive alignment, and ensure measurable business impact. Define positioning and product narrative : Develop clear, differentiated positioning grounded in customer insight. Build narratives that scale across in-product experiences, lifecycle communications, and external channels, ensuring consistency at every touchpoint. Shape the in-product experience : Partner with Product and Design to influence onboarding, education, and decision moments. Ensure the product experience communicates value clearly and drives correct usage. Lead GTM strategy and execution : Set the GTM strategy for launches and product changes, including channel selection, messaging, rollout planning, and performance measurement. Drive cross-functional execution and high-quality delivery. Drive growth through messaging and experimentation : Continuously test and optimize messaging, UX, and lifecycle moments to improve activation, engagement, retention, and monetization. Use data to refine strategy and unlock impact. Influence cross-functional strategy and alignment : Partner with Product, Design, Growth, Risk, Legal, and CS to align on priorities and drive decisions. Act as a connective layer to reduce friction and accelerate execution. Build scalable PMM systems : Develop and maintain frameworks including positioning, pricing narratives, messaging hierarchies, and enablement materials that raise the quality and consistency of Flex communications. What You’ll Bring 7-9 years of experience in product marketing, with a focus on high-growth consumer or fintech environments. Proven business impact through GTM ownership : Track record of leading end-to-end product marketing for complex launches with measurable impact on adoption, retention, conversion, or revenue. Strong cross-functional influence : Ability to partner with and influence Product, Design, Analytics, and Legal to drive alignment and shape outcomes, not just execute. Strategic and analytical rigor : Comfortable using data to inform decisions and evaluate performance, with strong judgment in ambiguous or fast-moving environments. Ability to translate complexity into clarity : Skilled at turning complex systems, especially financial concepts, into simple, intuitive messaging and experiences that build trust. High ownership and bias for action : Comfortable operating autonomously in a lean environment, balancing strategic thinking with hands-on execution. Compensation Flex takes a market-based approach to pay, with base salary ranges affected by geographic location. For candidates located in Tier 1 (NYC/Bay Area) and Tier 3 (Salt Lake City) markets, the base salary range is provided below, with adjustments based on market conditions and internal leveling. Please speak with your recruiter for the specific range for your location. Tier 1 (NYC/Bay Area): $164,000 - $205,000 USD Tier 3 (Salt Lake City): $139,400 - $174,250 USD Life at Flex We value a diverse, intelligent, curious, determined, empathetic, and self-aware team. Our HQ is in New York City, with employees across the US, Australia, Canada, and South America. We are growing quickly but deliberately, with a focus on an inclusive culture and equal opportunity employment. Offices Roles posted in New York, San Francisco, and Salt Lake City are hybrid with on-site expectations of 2-3 days per week. For candidates outside these areas, relocation assistance may be available. Benefits Competitive medical, dental, and vision Company equity 401(k) with company match Unlimited paid time off + 13 company holidays Parental leave Free Flex subscription Voluntary Information We may collect voluntary information for equal opportunity and compliance purposes. Providing this information is optional and will not affect hiring decisions. This section also includes standard EEO and related disclosures as required by law. #J-18808-Ljbffr