Program Manager 2, Loyalty Program Strategy (Hybrid - Seattle, WA)

Job DescriptionThe Loyalty Program Strategy Manager serves as the subject matter expert and strategic advisor for critical programs within the Nordy Club. This includes leading the development, testing, and optimization of new and existing benefits — such as scaling beauty perks or amplifying the value of the Nordstrom credit card. This role is crucial within the Marketing and Customer organization, focusing on innovative loyalty program elements that enhance customer engagement and loyalty for both Nordstrom and Nordstrom Rack.As a functional expert within their program areas, this role owns end-to-end program management for assigned programs — from strategy and design through launch and ongoing optimization — operating with a builder's mindset in ambiguous, fast-moving environments where processes and playbooks might not yet exist. The role advises cross-functional partners on benefit design tradeoffs, leveraging data to inform decision making, and ensuring the learning agenda drives meaningful evolution over time.The Nordy Club is more than just a loyalty program; it embodies Nordstrom's commitment to providing exceptional service, value, and personalized experiences for our customers. This role is dedicated to building a loyalty program that is both aspirational and inclusive, fostering deeper connections with our best customers, increasing engagement with less engaged customers, and setting a new standard for loyalty programs in retail.Key ResponsibilitiesProgram StrategyServe as subject matter expert on assigned loyalty programs, leading benefit strategy and advising on program tradeoffs to ensure initiatives within their programs deliver against engagement, retention, and financial goalsOwn measurable outcomes across program enrollment, customer satisfaction, trips, spend, and financial objectives for assigned programsCustomer Insights & Competitive AnalysisLeverage customer behavior data, market trends, and competitive insights to inform benefit design and test hypotheses within assigned program areasIdentify opportunities for differentiation and competitive advantage within their programsLearning Agenda, Testing & MeasurementOwn and drive the semi-annual learning agenda and investment plan for assigned programsStay updated on industry trends and best practices to inform program improvementsLead end-to-end test design, delivery, and measurement for assigned programs, ensuring outcomes inform optimization and feed into broader program strategyUtilize data-driven insights to advise on prioritization and optimize testsDrive requirements to scale winning testsExecution & DeliveryDrive program timelines across multiple cross-functional workstreams (product, tech, ops, marketing, vendor/supply chain, finance), proactively identifying dependencies and resolving conflicts to keep launches on trackOperate with a scrappy, resourceful approach — building solutions with the tools and partners available rather than waiting for ideal conditions or formal processAnticipate and troubleshoot operational friction points (e.g., systems, POS, fulfillment) that surface post-launch, coordinating fixes across technical and non-technical teamsInternal & External CollaborationPartner with product management, technology, analytics, finance, operations, legal, and store teams to launch and optimize testsPartner with merchandising teams and outside partners on category and brand-specific testsPartner with marketing teams to clearly and effectively communicate benefits to customersStrategic CommunicationCraft and communicate strategy, test design, progress, and results to stakeholders at all levels, including executive leadership, to foster broad organizational alignment and supportProactively surface strategic risks, tradeoffs, and opportunities to leadership related to assigned programs, functioning as a trusted advisor on benefit design decisionsQualificationsBachelor's degree required; MBA or relevant master’s degree a plus5+ years of experience in program management, management consulting, corporate strategy, or financeExperience working on consumer loyalty programs is a plus, with demonstrated experience advising on program strategy within assigned areasStrong quantitative skills, including setting clear hypotheses and building models to generate insights from a variety of data types and sourcesStrong strategic storytelling, recommendation development, and presentation development skillsStrong interpersonal, verbal, and written communication skillsAbility to develop project plans and independently manage project executionAbility to collaborate and communicate with internal and external partners across all levelsAbility to handle ambiguity and change, while still translating ideas into actionA strategic mindset and the ability to sift through complexity to find opportunitiesA strong interest in retail and an understanding of industry dynamicsProficiency in Excel and PowerPointPay Range DetailsThe pay range(s) below has been provided in compliance with state specific laws. Pay ranges may be different for other locations. Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience.$93,500.00 - $155,000.00 AnnualWe’ve got you covered…Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:Medical/Vision, Dental, Retirement and Paid Time AwayLife Insurance and DisabilityMerchandise Discount and EAP ResourcesThis position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: few more important points...The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.For Los Angeles or San Francisco applicants: Nordstrom is required to inform you that we conduct background checks after conditional offer and consider qualified applicants with criminal histories in a manner consistent with legal requirements per Los Angeles, Cal. Muni. Code 189.04 and the San Francisco Fair Chance Ordinance. For additional state and location specific notices, please refer to the Legal Notices document within the FAQ section of the Nordstrom Careers site. Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at . Please be mindful that there may be legal notices and requirements related to this job posting that are specific to your state. Review the Career Site FAQ’s for relevant information and guidelines.Current Nordstrom employees: To apply, log into Workday, click the Careers button and then click Find Jobs.Nordstrom keeps job postings open for at least one day after the posting date. 2026 Nordstrom, IncSummaryLocation: Seattle, WAType: Full time