VP of Revenue Operations

Drive the Systems Behind the Business. Verdes Cannabis is looking for a leader to join the executive team to develop and execute integrated commercial strategies that accelerate revenue growth, expand market share, strengthen brand presence, and deliver an exceptional customer experience across all sales channels This isn’t a traditional sales or retail leadership role. We’re looking for someone who thrives on building scalable processes, improving cross-functional collaboration, leveraging technology, and creating accountability through data. If you’re passionate about solving operational challenges, streamlining how teams work together, and building the infrastructure that supports growth, we’d love to meet you. What You’ll Do Oversee and manage commercial operations across Retail, Wholesale, and Marketing. Design and improve cross-functional workflows that connect departments and eliminate bottlenecks. Own and optimize our commercial technology ecosystem, including CRM, project management, reporting, and workflow platforms. Develop and maintain SOPs, operating standards, policies, and playbooks that drive consistency across the organization. Build KPI dashboards and performance scorecards that provide visibility into business performance. Lead continuous improvement initiatives that increase efficiency, accountability, and scalability. Partner with leaders across Finance, HR, Operations, Manufacturing, Cultivation, Inventory, and Compliance to improve how work gets done. Coach leaders to build a culture of operational discipline, accountability, and continuous improvement. What We’re Looking For Bachelors Degree in BA, Marketing, Management, Finance or related field 7+ years of executive leadership experience in commercial operations, retail operations, business operations, process improvement, or a related field. Experience leading cross-functional initiatives and improving business processes. Strong project management and organizational skills. Experience implementing or managing CRM, project management, reporting, or operational systems. Proven ability to develop KPIs, reporting, and operational dashboards. Exceptional analytical, communication, and leadership skills. Experience in multi-site retail or consumer products environments is preferred. Cannabis industry experience is a plus but not required. Why Verdes? At Verdes, we’re building more than a cannabis company—we’re building systems and teams that scale. This role offers the opportunity to shape how our business operates, influence company-wide strategy, and leave a lasting impact on one of New Mexico’s leading cannabis organizations. If you’re energized by process improvement, operational excellence, and helping teams perform at their best, we’d love to hear from you. We offer a competitive salary and excellent benefits.