Social Media Marketing Manager

Social Media Marketing Manager (Los Angeles Based)

Who are we:

Packsmith is revolutionizing e-commerce fulfillment and distribution for the next generation of brands. We are bringing e-commerce fulfillment for growing e-commerce brands into suburban homes everywhere, driven by a unique technology platform that enables unparalleled transparency, insight, and control across e-commerce logistics. We unlock faster, cheaper, and more sustainable last-mile delivery by bringing together the best of marketplace efficiency and the latest advances in platform-based SaaS.

Packsmith was founded by experienced logistics and transportation innovators from hypergrowth startups including Uber, Lyft, and Postmates. Our team includes key players from Slack, Warby Parker, Amazon, Uber, Block, GoPuff, and leading startups. Backed by top investors, Packsmith is looking for uniquely dedicated, mission-driven contributors who are ready to build what is next in e-commerce, logistics, and last-mile delivery on a global level.


About the Role
As the Social Media Marketing Manager at Packsmith you will spearhead our social media strategy across platform, with a focus Instagram, Facebook, and TikTok. In this key role (reporting to the CEO) you will craft, execute, and drive our social media presence; build and manage the social media-focused Packsmith community with a strong focus on engagement; and ensure the growth and success of our brand through close collaboration with sales and marketing. We are seeking an energetic and innovative individual with a creative passion for developing amazing content and a strong executional understanding of the latest social trends and tools. If you have a proven track record of developing and executing successful social media strategies and category-defining content, a scrappy approach to content development, and a deep understanding of social content optimization, we want to hear from you.


What the Candidate Will Do

• Develop and execute a comprehensive social media strategy across platforms to enhance brand visibility and support business goals, including influencer / content creator strategy and creative strategy.
• Craft, produce, and deploy category-defining content of all forms across Instagram, TikTok, and LinkedIn.
• Develop a market-leading community engagement strategy with key metrics that can achieve outsized engagement results and then manage the strategy to success.
• Collaborate with internal teams to align social media efforts with overall marketing strategies and key business objectives.
• Manage external agencies, content creators, external design partners, and community members for creative and media needs, ensuring campaigns are tailored to local market insights and focused on driving engagement
• Ensure consistency with global brand strategy in all social media activities.
• Explore and execute partnerships with third parties for joint marketing initiatives.
• Create engaging and impactful social media content, with a focus on platforms like Instagram and TikTok, while also understanding the nuances of other platforms such as LinkedIn
• Measure campaign impact and optimize future marketing and social management investments.

Qualifications

• Strong background (4+ years) in social media marketing and social media management, with experience in brand marketing and community engagement.
• Deep proficiency in Instagram, Facebook, TikTok social media marketing, with a solid understanding of other major platforms (LinkedIn, Pinterest, YouTube, etc).
• Strong experience in e-commerce and brand-focused marketing a plus
• Skilled in still and video content production and social media strategy
• Ability to manage creative and media agency partners to budget and project success
• Strong leadership and interpersonal skills to collaborate with diverse teams
• Exceptional organizational skills and ability to prioritize tasks effectively and communicative clearly with executives
• Ability to work independently and within a team to drive projects to completion
• Excellent written and verbal communication skills

We welcome candidates from all backgrounds, with a strong focus on diversity and customer alignment. This is a remote-first role based in Los Angeles, CA with regular domestic and some international travel (20-30%) as needed.


Showcase your social media content creation and management skills by including links or submitting work samples.