Social Media Manager

About Us Little Sleepies is one of the fastest growing companies in America, according to Inc. Magazine (#1 in retail). We make days and nights easier with super‑soft yet durable, thoughtfully designed products that families love. Featuring prints kids are obsessed with and fabrics parents trust, every piece feels good, fits right, and gets worn on repeat. We are rooted in innovation and driven by care, with signature fabrics Lunaluxe® and Soluxe® custom‑developed to support how kids move, sleep, and grow. We strive to bring joy and comfort to families worldwide. Location Hybrid, with three days minimum out of our brand new, state‑of‑the‑art headquarters in Los Angeles, CA. Visa Sponsorship This position is not eligible for Visa sponsorship. The Role As Social Media Manager, you will drive strategy and engagement of our content across social platforms. You will develop and maintain a social media and content strategy and calendar for product launches, and drive sales growth, brand affinity, and loyalty across TikTok, Instagram, Facebook, and emerging platforms. What You’ll Do Develop and implement clear, compelling, and strategic social & content marketing plans to drive incremental sales growth, community engagement, brand awareness, and a memorable brand experience. Execute a strategically driven content calendar across all owned social media platforms, primarily TikTok and Instagram, expanding into new channels as necessary. Work with our internal creative team and content creators to brief and develop creative assets and copy for different channels. Develop innovative and disruptive ways to promote our products and support brand objectives. Be our in‑house expert on social media trends to guide creative & content teams by providing and educating on best practices for different social channels and content formats, including new and emerging platforms or algorithm changes. Conceptualize & produce trending/ad‑hoc content from our HQ in Hollywood to supplement campaign and content creator content through editing, iPhone content creation, and crowdsourcing. Oversee the Social Media Specialist, providing direction, mentorship and support. Collaborate with Growth Marketing on campaign strategy, new customer acquisition tactics, influencer/creator content needs, and whitelisting/partnership opportunities. Partner with the Community Management team to maintain the brand voice in all social communications and maximize the connection between our VIP group (550K+ members) and our organic social, capturing UGC and leveraging cross‑promotion opportunities. Provide weekly and monthly KPI reporting to cross‑functional and leadership teams. Evaluate and optimize social performance on all platforms and provide recommendations for improvement. What You’ll Bring To The Team At least 5 years of experience focused on social media management, specifically on TikTok and Instagram. 1‑2 years of experience managing a team. Excited about the Little Sleepies product and brand, with intimate knowledge of the product and consumer. Proven record of driving follower and engagement growth for major B2C e‑commerce social media accounts (ideally 500K+). A curious creative thinker who constantly devises outside‑the‑box ways of bringing brands to life. Expert in exploring trends and brand storytelling. Experience with social media software and willingness to learn new platforms or bring new technology to leadership. On top of pop culture and trends, understanding what appeals to parents (particularly moms). Comfortable creating content from phone‑captured TikTok and Reels to memes, GIFs, and crowdsourced community content, and being on camera. Experience working with an in‑house creative team (briefing, art direction, etc.). Experience working with influencers and content creators. Storyteller who can captivate and engage an audience. Skilled at evaluating social media analytics and adapting strategies based on insights. Some experience with paid marketing channels, like Paid Social, SEM, & Affiliate. Able to come into our HQ in Los Angeles, CA on a weekly hybrid schedule. What We’re Excited To Offer You Ability to work cross‑functionally with a fast‑growing team and products that turn everyday moments into magical memories. A supportive environment that fosters and encourages new ideas and innovation. The opportunity to stock your drawers with Little Sleepies! Free pajamas & play product when you join (and every year on your work anniversary) and a generous employee discount all year long. Benefits Health, dental, and vision insurance Paid time off, vacation Sick days Paid holidays Short and long‑term disability Life insurance 401(k) Employee Assistance Program Flexible Spending Accounts Home office stipend Internet stipend Company discount Team building activities Company‑issued computer Little Sleepies is an equal‑opportunity employer, and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. #J-18808-Ljbffr