AVP for Enrollment Strategy, Technology & Analytics

AVP for Enrollment Strategy, Technology & Analytics

Job no: 493331

Work type: Exempt Staff

Location: Gambier, OH

Categories:


Kenyon College seeks a collaborative, strategic, and forward-thinking leader to serve as Associate Vice President for Enrollment Strategy, Technology & Analytics. Reporting to the Vice President for Enrollment and Dean of Admissions, this role will play a central part in shaping how the College identifies, engages, enrolls, and supports students across the enrollment lifecycle.

This is a highly visible, cross-functional position that brings together data, technology, marketing systems, and financial strategy in service of Kenyon's enrollment goals. Rather than operating as a set of discrete functions, these areas are intentionally integrated in this role to ensure that systems, insights, and investments reinforce one another. Ideally, this enables the College to make better, earlier, and more confident decisions.

The AVP will have the opportunity to build and lead a high-performing team responsible for enrollment systems, CRM management, and business intelligence, and to further develop the infrastructure and analytical capacity needed to support a modern, student-centered and institution-centered enrollment strategy.

Position Summary

The AVP provides leadership for the College's enrollment technology ecosystem, data infrastructure, analytics, and marketing systems. Working in close partnership with colleagues across Admissions, Financial Aid, Communications, Pre-College and Experiential Programs, this leader will ensure that Kenyon's enrollment strategy is informed by timely, actionable insights and supported by a cohesive technical enterprise.

A distinguishing feature of this role is its integration of financial strategy and resource allocation. The AVP will help the College better understand the relationship between recruitment, marketing, financial aid, and enrollment outcomes thereby strengthening the ability to evaluate return on investment and to direct resources toward the most effective strategies.

Key Responsibilities

Enrollment Data, Systems & Infrastructure

• Provide leadership for the College's enrollment technology ecosystem, including the CRM (Slate), system integrations, and data governance.
• Ensure the integrity, accessibility, and strategic use of enrollment data across admissions, financial aid, and related programs.
• Partner with Information Technology to advance system architecture, integration, and security.

Analytics, Modeling & Strategy

• Collaborate in the development and application of predictive models related to recruitment, selection, financial aid, and yield.
• Advance early-funnel analytics, including prospect and inquirer scoring.
• Support scenario planning and class shaping.
• Develop dashboards and tools that enable timely, effective decision-making across the Division.

Marketing Technology & Engagement

• Oversee marketing technology platforms that support multi-channel communication and engagement across the enrollment lifecycle.
• Partner closely with the AVP and Director of Enrollment Marketing and Communications to align strategy, ensuring a seamless connection between institutional brand efforts and enrollment-specific outreach.
• Operationalize the technology intersection of Communications and Enrollment, with a focus on behavior-based and personalized engagement strategies.
• Ensure enrollment teams have the tools and insights needed to respond to students in real time.

Territory-Facing Analytics, Strategy and Support

• Design and deliver dashboards, reports, and tools that support Territory Managers in identifying high-priority students and schools.
• Translate complex data and predictive insights into clear, actionable guidance for TM's.
• Partner with admissions leadership to refine territory strategy using data-informed approaches.
• Improve the Division's ability to identify where personalized, human outreach is required.

AI, Innovation & Operational Efficiency

• Identify and implement emerging technologies, including AI-driven tools, to enhance recruitment and operational effectiveness.
• Streamline workflows and processes to expand staff capacity and improve the student experience.
• Foster a culture of innovation, experimentation, and continuous improvement.

Financial Strategy & ROI Analysis

• Partner with enrollment leadership to align strategy with net tuition revenue goals.
• Lead the development and ongoing management of the Enrollment Division budget, ensuring alignment with strategic priorities and effective stewardship of resources.
• Establish clear budget structures and definitions (e.g., expense dictionaries) to support consistency in reporting, transparency across units, and efficient coordination with Finance and Accounts Payable.
• Provide program managers with visibility into budgets and expenditures, supporting more informed planning and decision-making across admissions, financial aid, and related programs.
• Develop frameworks to assess the effectiveness of recruitment, marketing, and financial aid investments.
• Improve the College's ability to evaluate and optimize resource allocation across enrollment initiatives.
• Lead the evaluation, selection, and management of external partners and vendors supporting enrollment strategy, including marketing, analytics, and technology solutions.
• Assess when to build internal capacity versus leverage external expertise, ensuring alignment with institutional priorities, effectiveness, and return on investment.
• Contribute to a more integrated understanding of how outreach, aid, and engagement combine to shape enrollment outcomes.

Leadership & Collaboration

• Lead, mentor, and grow a team responsible for enrollment systems, CRM management, and BI.
• Assess current structures and build additional capacity to support evolving strategic priorities.
• Serve as a key partner to leaders in Admissions, Financial Aid, Communications, Pre-College and Experiential Programs.
• Act as a bridge between technical systems and enrollment practice, ensuring that tools are usable, relevant, and impactful.
• Contribute to Divisional strategy and planning as a member of the Enrollment Leadership Team.

Qualifications

• Significant experience in enrollment management and higher education, or a related field.
• Demonstrated leadership in data analytics, technology systems, or marketing strategy.
• Strong analytical skills with the ability to translate complex data into clear, actionable strategy.
• Experience with CRM systems (preferably Slate) and enrollment technologies.
• Familiarity with financial aid strategy and enrollment economics preferred.
• Proven ability to collaborate across functions and lead through influence.
• Interest in leveraging emerging technologies, including AI, to advance institutional goals.

Kenyon College is a nationally prominent, private liberal arts college where academic excellence goes hand in hand with a strong sense of community and close relationships among students and professors.

Compensation and Benefits

Salaries at Kenyon are competitive and commensurate with experience. In addition to an attractive salary, Kenyon offers benefits for employees and their family members. Children of employees are eligible for 100% tuition waivers at Kenyon, and through the Great Lakes Colleges Association, children of employees are eligible for 90% tuition waivers at twenty-two other of the nation's finest liberal arts colleges.

We also offer health, dental and vision insurance, TIAA retirement, and many other benefits, including provisions for a spouse, families, and domestic partners. Details about benefits as well as conditions of employment are described more fully in our Staff Handbook.

Kenyon is a unique place to live and work. To discover why it should be your next home, click here.

Kenyon College is an equal opportunity employer, and we welcome applications from all qualified individuals. It is the College's policy to evaluate qualified applicants without regard to race, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, physical and/or mental disability, age, religion, medical condition, veteran status, marital status, or any other characteristic protected by institutional policy or state, local, or federal law. Kenyon College has a strong commitment to an inclusive environment that welcomes all voices and perspectives.


Advertised: 11 Jun 2026 Eastern Daylight Time

Applications close:


Whatsapp Facebook LinkedIn Email App