Business Development Associate

Business Development AssociateWe are seeking a proactive and relationship-driven Business Development Associate to support market development in the senior care space. This role is designed for an early-stage growth environment and combines business development, field outreach, channel building, and market feedback collection.The ideal candidate is comfortable speaking with senior care providers, building relationships through phone and in-person outreach, identifying qualified opportunities, and reporting market feedback in a structured way. This is a hands-on role for someone who can operate independently, learn quickly, and help validate go-to-market opportunities in the DFW market.Key ResponsibilitiesBuild and maintain target lists across senior care and healthcare-adjacent channels, including:Assisted LivingMemory CareSkilled Nursing Facilities (SNF)Rehab providersHome Care AgenciesHome Health AgenciesDurable Medical Equipment (DME) companiesOther senior-focused referral channelsConduct outreach through:Cold callsEmailsWalk-in visitsFollow-up meetingsIntroduce partner products and services to prospective channels and identify early-stage business opportunitiesConduct discovery conversations to understand customer needs, current practices, and adoption barriersHelp identify pilot opportunities and support early business development effortsTrack and report key field feedback, including:Response rateMeeting rateEffective messagingCommon objectionsPotential referral opportunitiesMaintain organized outreach records, contact lists, and pipeline updatesWork closely with the CEO on priority accounts, opportunity strategy, and follow-up actionsSupport light market research and partnership development activities as neededQualificationsRequiredMinimum of five years of sales experience working with healthcare institutions and senior care providers.Strong spoken and written English communication skillsComfortable with cold outreach, including phone calls and in-person visitsStrong interpersonal skills and ability to build trust quicklyOrganized, responsive, and able to manage follow-up consistentlyAble to work independently in a field-based roleValid driver's license and reliable transportationComfortable traveling locally within the DFW areaPreferredExperience in one or more of the following:Senior livingHome healthHome careRehabDMEHealthcare partnershipsB2B field salesFamiliarity with senior care or healthcare-adjacent marketsExperience in business development, account management, outreach, or community partnershipsBasic spreadsheet / CRM skillsIdeal Candidate ProfileEnergetic and comfortable talking to new peopleAble to balance persistence with professionalismCurious about how to build a new marketInterested in healthcare, senior care, partnerships, or startup growthCoachable and able to turn field feedback into practical actionComfortable operating in an environment where processes are still being builtPerformance Expectations — First 90 DaysLearn the basics of partner products and their value propositionBuild and maintain a target list of senior care channels in the DFW marketConduct outreach through calls, emails, and selected in-person visitsTrack key activity metrics such as outreach volume, response rate, and meeting rateReport market feedback to the CEO, including effective messaging and common objectionsHelp identify referral opportunities and support early partnership developmentWhy This RoleThis is a strong opportunity for someone who wants real exposure to business development, go-to-market execution, senior care partnerships, and startup-style growth projects. The role offers hands-on experience in building a market from the ground up and working directly with leadership.