Senior Strategist, Omnichannel & Lifecycle Marketing
$140k - $160kShift Paradigm
Role Description
As a Senior Strategist, you are the fixer for clients struggling with multi-channel orchestration and conversion. Leveraging deep expertise across email, SMS, push, web, and social, you architect audience-first strategies that drive measurable outcomes.
Working with major brands, you’ll:
- Diagnose performance gaps
- Map multi-touch journeys
- Guide creative direction as a trusted thought partner
You blend seasoned consulting instincts with hands-on channel knowledge to spot opportunities before they are obvious. Proactive and results-driven, you anticipate industry shifts and challenge the status quo, consistently pushing for innovative, high-impact solutions that move beyond "business as usual.” By consistently delivering top-notch capabilities and fresh perspectives, you foster deep, long-term partnerships that keep clients coming back.
Qualifications
- 10–15 years of experience in omnichannel or lifecycle marketing strategy
- Meaningful time spent working on or with major consumer brands
- Demonstrated experience designing and advising on multi-channel marketing strategies
- Background that includes B2C or consumer-facing programs at recognizable scale
- Experience gained within a consulting or agency environment
- Familiarity with leading marketing automation and CRM platforms (SFMC, Braze, Iterable, or similar)
Requirements
- Strong cross-channel diagnostic skills
- Journey design fluency
- Creative brief writing and the ability to translate strategy into actionable creative direction
- Analytical skills to interrogate performance data and build recommendations
- Confident, polished communicator
Benefits
- Competitive compensation aligned with your experience and impact
- Remote flexibility
- Collaborative culture that values diverse perspectives and innovative thinking
- Work that makes a measurable difference for your clients
Company Description
SH/FT is a consultancy built for transformation. We bridge the gap between marketing, data, and technology to unlock growth for some of the world's most recognized brands. At SH/FT you'll shape the future of how organizations connect with their customers through intelligent architecture, scalable systems, and the power of data-driven strategy.
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