Senior Brand Strategist

Role Description

The Senior Brand Strategist leads the development of brand strategy, integrated campaign planning, and client success for Moore's communications initiatives. This role serves as the senior strategic lead responsible for shaping and evolving brand positioning, translating client objectives into cohesive brand and marketing strategies, and ensuring execution aligns with the brand's voice, values, and long-term growth goals.

Your Impact:

• Leads the development of holistic brand strategies, defining positioning, audience segmentation, messaging architecture, and go-to-market approaches across integrated campaigns.
• Serves as the primary strategic partner to clients, translating organizational vision and objectives into differentiated brand platforms and omnichannel strategies that drive engagement and long-term brand equity.
• Owns brand stewardship across all initiatives, ensuring consistency in voice, tone, visual identity, and messaging across all channels, touchpoints, and partnerships.
• Leads and informs brand research initiatives, including audience insights, brand perception studies, and competitive analysis, synthesizing findings into actionable strategic recommendations.
• Guides the application of brand strategy across campaign execution, partnering with creative, media, PR, influencer, and analytics teams to ensure all outputs align with the brand platform and strategic intent.
• Collaborates with internal Moore teams and external partners to bring brand strategies to life through compelling creative, audience-first storytelling, and insight-driven activation.
• Aligns cross-functional teams—including creative, media, research, PR, and analytics—around a unified brand approach, ensuring cohesion and consistency across all integrated efforts.
• Provides strategic oversight and input to campaign planning and performance discussions to ensure alignment with brand objectives and overall business goals.
• Performs other duties as required.

Qualifications

• Bachelor's degree required.
• 10 or more years of brand strategy and management experience.
• Demonstrated experience leading omnichannel marketing or communications campaigns.
• Experience working with nonprofit organizations or purpose-driven brands required.
• Strong expertise in brand strategy, including positioning, messaging frameworks, audience segmentation, and brand architecture.
• Ability to translate complex client goals into clear, differentiated brand strategies that inform integrated marketing execution.
• Proven experience managing large, multi-channel marketing campaigns with a strong focus on brand consistency and impact.
• Exceptional client management and relationship-building skills, with the ability to guide senior stakeholders through brand decision-making.
• Strong collaboration skills across cross-functional teams including creative, media, PR, research, and analytics.
• Excellent presentation and storytelling skills, with the ability to articulate brand strategy clearly and persuasively.
• Highly organized with strong attention to timelines, budgets, and performance metrics tied to both brand and campaign outcomes.
• Adaptable and solution-oriented in fast-paced, evolving environments.
• Fully competent in MS Word, Excel, PowerPoint, and CRM systems; able to quickly learn new tools and platforms.

Benefits

• Join the largest marketing and fundraising company in North America serving the nonprofit industry, where we prioritize innovation and professional growth.
• Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
• To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.

Company Description

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company that is the largest marketing, data, and fundraising company in North America, serving the purpose-driven industry with clients across education, association, political, and commercial sectors.