Executive Director, Omnichannel & Content Operations

Executive Director, Omnichannel & Content Operations

The Executive Director, Omnichannel & Content Operations is a strategic and operational leader responsible for designing, scaling, and optimizing end-to-end omnichannel customer engagement and content delivery. This role oversees the integration of advanced analytics, content production, creative services, and marketing operations to drive highly personalized, data-driven customer experiences across all channels within Otsuka's U.S. commercial business. As a senior leader within Customer Engagement Operations (CEOps), this role brings together omnichannel business partnering, marketing automation, PRC coordination, print/warehouse fulfillment, and in-house creative services to drive efficient, compliant, and high-impact customer engagement. This role ensures the marketing technology infrastructure, insights, and processes are in place to deliver personalized, seamless experiences across channels, while supporting brands and field teams in achieving their goals. The ideal candidate combines deep expertise in marketing technology, content supply chain management, and analytics-driven decisioning with strong leadership and cross-functional partnership capabilities.

Key Responsibilities

• Omnichannel Strategy & Business Partnership
• Advanced Predictive Analytics & Decision Engine
• Content Factory & Scaled Production
• Marketing Automation & Orchestration
• Content Operations (PRC, Review, & Compliance)
• Print Production & Warehouse Fulfillment
• In-House Creative Services

Qualifications & Experience Required

Bachelor's degree required; advanced degree in Marketing, Business, Communications, or related field preferred. 12+ years of experience in pharmaceutical or healthcare marketing, omnichannel strategy, content operations, or related fields Proven track record of building and scaling content supply chains and omnichannel engagement models Strong leadership and stakeholder management skills; able to influence and collaborate across brand, field, medical, regulatory, and IT functions. Deep understanding of customer data platforms (CDPs), marketing automation & journey orchestration tools, digital asset management (DAM) systems, modular and dynamic content frameworks Deep understanding of promotional compliance, marketing automation platforms, and cross-functional campaign execution. Understanding and or experience in applying predictive analytics, AI/ML, and data-driven decisioning in marketing, Strong operational leadership and process optimization skills Exceptional stakeholder management and communication abilities.

Competencies

• Accountability for Results
• Strategic Thinking & Problem Solving
• Patient & Customer Centricity
• Impactful Communication
• Respectful Collaboration
• Empowered Development