Senior Director, Patient Marketing DTC & TV Strategy
Neurocrine Biosciences
Neurocrine Biosciences in California seeks a Senior Director, Patient Marketing to own the DTC strategy and end-to-end execution for the Ingrezza brand. This leader will shape audience segmentation, channel mix, media buying, creative production, and performance analytics to drive patient education and activation. The role oversees ~$150M in annual media spend across Linear TV, Streaming, Paid Search, Paid Social, and more, and partners with Omnichannel, Analytics, and Market Access teams to #J-18808-Ljbffr Neurocrine Biosciences
$233.4k - $318k
...changing treatments for patients with under‑addressed... .... About the Role The Senior Director, Patient Marketing will lead the... ...direct‑to‑consumer (DTC) marketing efforts across... ...investment spanning Linear TV, Streaming, Paid... ...owning end‑to‑end DTC strategy including audience segmentation...SeniorLocal area- Neurocrine Biosciences seeks a senior HEOR leader to shape value strategy for approved products and development programs in the U.S. Market. You will collaborate with Medical Affairs, Brand, and Clinical teams to develop payer-focused evidence and HTA materials that support...Senior
$215k - $270k
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