Lead Generation Specialist

Lead Generation Specialist

Role Summary One full-time person, located in Maryland, dedicated to generating qualified leads and making the phones ring consistently for both businesses:

• Bambini Montessori Academy
• Window Depot / Bay Bath Remodel

Core focus: Use whatever tactics work best (ethically) to drive real inquiries, appointments, and calls - digital, offline, events, partnerships, or any combination. Track performance rigorously, eliminate what doesn't work, scale what does, and deliver measurable growth in leads and calls.

We provide overall goals and background on current efforts; the person owns strategy and execution with minimal day-to-day supervision. This is a results-driven role, not content creation or posting for its own sake.


Salary & Incentives

• Base salary: $60,000 - $70,000 per year (based on experience and track record)
• Bonuses: Monthly or quarterly, directly linked to results (e.g., bonuses for 20-50%+ increases in leads/calls) - strong performer could reach $70k-$90k+ total in year one
• Benefits: Health insurance, paid time off (through Bambini)
• Schedule: Full-time, 40 hours/week, on-site/office-based in Chesapeake Beach, MD, with occasional travel to Gambrills, Ellicott City, or Annapolis area for events, meetings, or promotions

Lead Generation Specialist - Generate Calls & Qualified Leads for Two Established MD Businesses Location: Office-based in Chesapeake Beach, MD (with occasional travel to Gambrills, Ellicott City, or Annapolis area) Pay: $60,000 - $70,000 base + performance bonuses Full-time

We're hiring a results-oriented specialist who makes phones ring and fills pipelines - using any effective, ethical methods that deliver real inquiries and appointments. No assumptions about "one best channel" - prove you can identify and optimize what actually works for local education and home services.

You'll drive growth across:

• Bambini Montessori Academy (premium Montessori childcare in Gambrills & Ellicott City)
• Window Depot & Bay Bath Remodel (windows, doors, siding, bathroom transformations in Annapolis area)

Key Responsibilities

• Identify, test, and execute lead-generation tactics that convert (any channel or method that drives volume and quality)
• Create promotions, outreach, and events that prompt immediate calls or bookings (e.g., consultations, specials, open houses)
• Handle targeted prospecting to reach ideal customers (families for childcare, homeowners for remodels)
• Track all sources: leads, calls, costs, ROI - report weekly, adjust fast, and focus on scalable wins
• Own optimization: Eliminate underperformers, amplify winners, aim for consistent month-over-month gains

Who We're Looking For

• Bachelor's degree in marketing, business, communications, or a related field (required)
• 2-5 years generating leads for local service businesses (childcare/education, home improvement, or similar) with verifiable proof (share metrics like "% increase in calls," "leads per month," etc.)
• Strong multi-channel thinking - adaptable, data-driven, no single-tool bias
• Independent executor - we set targets, you deliver without constant supervision
• Local to Maryland; able to work on-site in Chesapeake Beach office and travel occasionally to Gambrills, Ellicott City, or Annapolis area

What We Offer

• Competitive base + meaningful bonuses for hitting/exceeding lead/call targets
• Health benefits and paid time off
• Real autonomy to innovate and own results
• Impact on two stable, growing local businesses

Apply with resume + concrete examples of past lead gen success (numbers, tactics that worked, before/after). We're looking for proven doers - no generic applicants.