Western Regional Sales Manager

Western Regional Sales Manager

Location: Remote - West Coast required, preference for Los Angeles or Orange County, CA

A growing manufacturer in the electrical products space is looking for a high impact regional sales leader to expand its presence across the western U.S. This is a strong opportunity for someone who thrives on building channel relationships, driving revenue growth, and helping shape go to market strategy in a product focused environment. The right person will enjoy a high visibility role with meaningful influence, strong internal collaboration, and the ability to make a measurable impact across a key region.

This Role Offers

• Competitive base salary plus performance-based incentive opportunity
• Comprehensive health benefits
• 401(k) with company match
• Paid time off
• Remote flexibility with a field based regional focus
• Opportunity to help scale a respected product portfolio within a growing market

What You Will Do

• Own revenue growth across western U.S. distribution channels, with a strong focus on electrical & lighting controls.
• Strengthen relationships with distributor partners, rep agencies, and channel stakeholders to expand market share and uncover new business opportunities
• Build and execute territory plans, sales forecasts, and account strategies aligned to broader commercial goals
• Travel throughout the region to support customer meetings, rep visits, training events, and strategic partner development
• Translate market feedback into recommendations on product positioning, portfolio priorities, and competitive response
• Coach and coordinate independent representatives and channel partners to improve pipeline quality, sales activity, and regional performance
• Present products, programs, and value messaging in a way that builds trust with buyers, influencers, and decision makers
• Monitor results against goals, identify performance gaps, and adjust sales motions to keep the territory on track

What You Bring

• Proven experience in the electrical industry, with added value for experience in wiring devices, controls, lighting, or adjacent product categories - candidates with experience in regional sales are strongly preferred.
• Success managing distributor relationships, manufacturers reps, and multi state territories is strongly preferred.
• Strong business planning, forecasting, and territory management skills
• Excellent communication and presentation abilities
• Self-directed approach with the ability to operate effectively in a remote field role
• Willingness to travel 30 percent throughout the region
• Valid driver's license preferred

About Blue Signal:


Blue Signal is an award-winning, executive search firm specializing in sales & business development recruiting. We have a strong track record of finding top-performing talent in areas such as sales leadership, account management, and business development strategy. Learn more at bit.ly/3NNY1wM