Omnichannel Marketing Consultant

Omnichannel Marketing ConsultantPrimary Location: Remote, must reside in the US, occasional travel requiredPosition Type: Direct HireTalentFish is casting a line for an experienced Omnichannel Marketing Consultant with our premier client to support their life sciences clients across pharma and biotech digital marketing initiatives. This individual will help build, optimize, execute, and measure omnichannel commercial programs across DTC, HCP, sales, and payer-facing audiences. This is a hands-on, client-facing role requiring a strong balance of strategic thinking, operational execution, analytics, and stakeholder management. The consultant will work closely with brand teams, marketing teams, agency partners, martech/adtech vendors, and internal consulting colleagues to deliver measurable business impact.What You Bring to the Role. (Ideal Experience)10+ years of experience in digital marketing, with a meaningful portion in pharma or biotech brand or agency environmentsBA/BS degree (at minimum) requiredDemonstrated ability and desire to engage at executive-levels and get your hands dirty directly with operations team members and on your own.Demonstrated experience developing and executing omnichannel digital marketing strategies for DTC, HCP, and/or payer audiencesHands-on experience with one or more leading mar/ad tech platforms (e.g., Adobe Experience Cloud, Veeva Vault PromoMats/CRM, Salesforce Marketing Cloud, Google Ads/Analytics, Marketo, Data Platform(s) (Fabric, Databricks, Snowflake, etc.), Data Visualization Tools (Qlik, Tableau, PowerBI, etc.), DSPs (TradeDesk, PulsePoint, DeepIntent, etc.), CDPs, NBEs, Paid Social Platforms (Meta, Reddit, TikTok, etc.), Paid Search Platforms (Microsoft and Google), CM360, etc.)Hands-on experience with healthcare-specific digital channels and platforms (e.g., Doximity, ePocrates, Medscape, Client Health, Veeva CRM Approved Email)Solid understanding of healthcare marketing fundamentals and regulatory requirements (FDA/OPDP, HIPAA, PhRMA guidelines)Fluency in digital marketing KPIs, attribution models, and performance measurement methodologiesExperience working with CDPs, CRM systems, and audience segmentation strategies in a healthcare contextStrong analytical mindset—comfortable turning data into insights and insights into strategyExceptional communication skills with a proven ability to present complex ideas clearly to both technical and non-technical stakeholdersHighly organized with strong project management instincts and the ability to manage multiple client workstreams simultaneouslyCollaborative by nature; you build bridges across internal teams, clients, and agency partnersFamiliarity privacy-preserving analytics in a healthcare contextExperience supporting or leading digital transformation engagements at pharma/biotech companiesUnderstanding of launch excellence frameworks and the role of digital in new product launch planningPrior experience in a management consulting or agency environment supporting life science clientsBA/BS degree requiredWhat You'll Do. (Skills Used in this Position)Serve as a trusted digital marketing advisor to pharma and biotech brand teams across DTC, HCP, sales, and payer-facing programsDevelop, support and/or execute omnichannel digital marketing strategies spanning paid media, email/CRM, web, and emerging channelsTranslate brand objectives into actionable digital campaign plans with clear KPIs, measurement frameworks, and success criteriaPartner with client agency teams and mar/ad tech vendors to launch, manage, and optimize campaigns across platformsConduct in-depth campaign performance analyses and deliver actionable insights and recommendations to client stakeholders leveraging in-platform reporting, data platforms environments (SQL/Python), and data visualization tools.Support the execution of campaigns with a working knowledge of the marketing technology stacks for life science clientsIdentify workflow and process inefficiencies/anomalies and proactively recommend improvements to campaign operations and reportingDevelop client-ready deliverables including strategic roadmaps, campaign performance reports, and executive presentationsFoster authentic relationships with clients and agency partners that demonstrate value and build long-term trustAbility to design, develop, and manage the implementation of complex solutions with existing and new technologies to enable new digital marketing capabilities.Compensation Information The expected salary range for this position is $80,000 - $140,000 per year, depending on experience and qualifications. This role also qualifies for comprehensive benefits such as health insurance, 401(k), and paid time off. TalentFish is committed to pay transparency and equal opportunity. The salary range provided is in compliance with applicable state and federal regulations. This role requires authorization to work in the U.S. without current or future visa sponsorship. All offers are contingent upon the completion of a background check, which may include but is not limited to reference checks, education verification, employment verification, drug testing, criminal records checks, and any required certifications or compliance requirements based on the end client's background check policies and applicable laws. TalentFish is an employee-owned company pioneering a new realm in talent acquisition. We are redefining IT staffing by evolving AI, video screening, and our unique platform. TalentFish focuses on providing the best employee, consultant, and client experience possible. At TalentFish we are an Equal Opportunity Employer; we embrace and encourage diversity!