Hotel General Manager

General Manager Opportunity At The Marlo Hotel

The Marlo Hotel in Solvang is seeking a General Manager who blends operational discipline with a genuine creative spark. The newly renovated property is stepping confidently into its next chapter—and we're looking for a leader who can both run a high-performing boutique hotel and elevate the unique personality that makes The Marlo stand out. The perfect candidate sees hospitality as both an art and a business, and who thrives in shaping experiences that feel personal, local, and unforgettable.

The GM oversees all day-to-day operations, team leadership, financial performance, guest satisfaction, and brand integrity across both properties. This role is perfect for someone who thrives in independent hospitality, loves building culture, and knows how to balance hands-on leadership with strategic thinking.

As we re-introduce our renewed design, vision, and identity, we're searching for a General Manager who can champion that momentum. This is a role for a strategic operator who also thinks like a storyteller—someone who can lead a team, protect the guest experience, and bring forward the creative, playful, pet-friendly spirit that defines The Marlo.

Imprint Hospitality is a collection of independent-minded properties that believe in heartfelt service, individuality, and authentic connection to the places we operate in. We empower our team to craft meaningful guest experiences that reflect local culture and honor each property's unique story. We value growth from within and as we grow, we look to have our team grow with us both personally and professionally.

Core Responsibilities:

• Recruit, hire, train, and manage a small, committed hospitality team.
• Lead day-to-day hotel operations across all departments, stepping in directly during low season or call-offs.
• Provide thoughtful, timely performance feedback and uphold hotel policy in disciplinary actions.
• Greet guests, resolve service issues, handle special requests, and maintain high guest satisfaction.
• Manage customer feedback through online platforms and in-person communication.
• Inspect facilities to ensure compliance with all regulatory and quality standards.
• Oversee maintenance response times and ensure timely resolution of issues.
• Analyze financial performance weekly, monthly, and annually to inform purchasing and budgeting decisions.
• Coordinate services with vendors, suppliers, and local partners.
• Support marketing efforts, rate management, and overall revenue strategy.
• Ensure effective scheduling and departmental coverage.
• Maintain a strong presence and positive reputation in the Boulder community.

Ideal Candidate:

• Experienced in managing independent, boutique, or historic hospitality properties.
• Strong customer service, interpersonal, and team leadership skills.
• Proficient in hospitality tech platforms and Microsoft Office tools.
• Flexible availability for peak demand periods including nights, weekends, and holidays.
• Comfortable with a hands-on approach including physical tasks (lift, bend, stand).
• Familiarity with food & beverage and facilities operations a plus.
• Bachelor's degree preferred but not required.

Benefits:

• Compensation: $65,000 – $75,000 depending on experience
• Paid Time-Off, Opportunity for Year-End Bonus based on Hotel Performance Metrics, Wellness Stipend or insurance coverage.