Content and Social Media Manager

We are seeking a highly skilled, creative, analytical, and strategically minded Content and Social Media Manager with 7+ years of proven experience driving brand growth through innovative digital marketing strategies. The ideal candidate has a demonstrated track record of delivering measurable business results, exceptional storytelling capabilities, and strong analytical expertise. Experience working with luxury, premium, or aspirational brands is strongly preferred, particularly within the fashion, lifestyle, beauty, hospitality, or luxury consumer sectors. Candidates with experience at a leading integrated marketing, creative, or advertising agency managing high-profile national or global brands are also highly desirable.

At the core of this role is the responsibility to develop, lead, and optimize a comprehensive social media and content strategy that seamlessly integrates organic storytelling, paid media, influencer partnerships, community engagement, and cross-functional collaboration into a cohesive, high-performing digital ecosystem. You will be responsible for elevating and protecting the brand across multiple platforms and business units, ensuring a consistent, sophisticated, and engaging brand presence that drives awareness, affinity, and growth.

This role requires hands-on expertise in content strategy, creative direction, production, photography/videography, editing, publishing, and promotion across Facebook, Instagram, TikTok, and emerging social platforms. The successful candidate will have experience creating premium, visually compelling content that reflects the standards of luxury and lifestyle brands while maintaining authenticity and audience relevance. You will also oversee online reputation management across key review and social platforms, develop and execute influencer and creator partnership programs that increase visibility at both local and national levels, and collaborate closely with internal stakeholders to ensure consistent brand representation across all customer touchpoints.

The ideal candidate combines creative vision with data-driven decision-making, leveraging performance analytics, consumer insights, competitive intelligence, and emerging digital trends to optimize campaigns, maximize engagement, and strengthen brand awareness, customer loyalty, and overall business performance. Experience marketing premium consumer brands, luxury services, upscale hospitality, fashion, lifestyle, or working within a large agency environment managing multiple client accounts is highly valued.

*This position requires regular on-site presence and travel between company locations as needed

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Duties & Responsibilities Social Media Strategy & Brand Presence

• Develop and lead a comprehensive social media strategy across all brands and platforms
• Define brand voice, tone, and visual identity across organic, paid, and influencer content
• Create platform-specific strategies aligned with audience behavior, campaign goals, and business objectives
• Align social media initiatives with broader marketing, DTC, and product strategies
• Build seasonal campaigns and integrated social playbooks across organic, paid, and influencer efforts
• Monitor industry trends, cultural moments, platform updates, and competitor activity to evolve strategy.

Paid Social & Digital Advertising

• Plan, execute, and optimize paid social campaigns across Meta platforms
• Manage campaigns within Meta Ads Manager including audience targeting, budget allocation, A/B testing, and performance optimization
• Collaborate cross-functionally with marketing, creative, and e-commerce teams on campaign development
• Analyze campaign performance and provide actionable reporting and recommendations
• Test emerging ad formats and targeting capabilities to improve campaign effectiveness

Social Account Management

• Manage Facebook, Instagram, and TikTok accounts across multiple brands
• Maintain distinct content strategies and audience engagement approaches for each brand
• Oversee content publishing and platform management using Meta Business Suite, TikTok Studio, and related tools

Content Planning & Scheduling

• Develop and maintain monthly content calendars aligned with marketing initiatives
• Plan and schedule posts, stories, and campaigns using Planable or similar tools
• Coordinate internal approvals and ensure timely delivery of content

Content Creation & Production

• Capture original photography and short-form video content for social platforms
• Produce and edit Reels, TikToks, Stories, and other digital content
• Handle post-production editing including captions, transitions, color grading, and audio optimization
• Collaborate with internal teams to capture authentic brand, product, and team storytelling

Reputation & Review Management

• Manage and maintain Google Business Profile, Yelp, TripAdvisor, and related review platforms
• Monitor and respond to customer reviews and social engagement professionally and promptly
• Develop strategies to improve online ratings, engagement, and customer sentiment
• Maintain accurate business listings, profile information, and visual assets

Influencer & Creator Partnerships

• Build and manage influencer and creator partnership programs
• Identify, vet, and maintain relationships with creators aligned with brand audiences
• Negotiate campaign deliverables, compensation, and partnership terms
• Provide campaign briefs, creative direction, and brand guidelines
• Measure influencer campaign performance and ROI

Analytics, Reporting & Optimization

• Track KPIs across social media, paid campaigns, and reputation platforms
• Produce regular performance reports with strategic insights and recommendations
• Measure effectiveness of campaigns against engagement, traffic, conversion, and brand awareness goals
• Collaborate on attribution and performance reporting frameworks

Community Management

• Monitor and respond to comments, messages, and brand mentions
• Maintain consistent and on-brand communication across all platforms
• Foster audience engagement and community growth

Required Skills & QualificationsSocial Media & Marketing Expertise

• Strong understanding of multi-platform social media strategy and audience development
• Expertise in organic and paid social campaign management
• Knowledge of brand positioning, digital storytelling, and consumer engagement strategies
• Experience developing integrated marketing campaigns

Paid Media & Analytics

• Advanced proficiency with Meta Ads Manager and Meta Business Suite
• Experience with paid social strategy, audience targeting, A/B testing, and campaign optimization
• Ability to interpret analytics and translate data into actionable recommendations
• Familiarity with attribution modeling and digital marketing KPIs

Content Creation & Production

• Strong photography and videography skills
• Experience producing short-form video content optimized for social platforms
• Proficiency with video editing tools such as Adobe Premiere Pro, CapCut, or equivalent software
• Understanding of platform-specific creative best practices

Platform & Tool Proficiency

• Experience managing Facebook, Instagram, TikTok, Google Business Profile, Yelp, and TripAdvisor
• Familiarity with content planning and collaboration tools such as Planable
• Experience using influencer management platforms such as AspireIQ or Grin

Communication & Collaboration

• Excellent written and verbal communication skills
• Ability to manage multiple brands while maintaining distinct brand voices
• Strong organizational and project management capabilities
• Ability to collaborate cross-functionally with marketing, DTC, production, and leadership teams

Strategic & Creative Thinking

• Ability to translate business objectives into effective social strategies
• Strong understanding of digital trends, platform evolution, and emerging social behaviors
• Creative mindset with strong visual and storytelling instincts
• Ability to balance brand consistency with audience-specific adaptation

Customer & Community Engagement

• Strong customer service and reputation management skills
• Ability to engage audiences professionally and authentically
• Experience managing online communities and responding to customer feedback.