Paid Media Specialist

Paid Media Ownership Role

WHO IS FIVE STAR? As a small family-owned business in Central Ohio, Five Star Home Services was started over 50 years ago and has expanded to over 40 locations throughout the Columbus, Dayton, and Cincinnati metropolitan areas. At Five Star, our mission is simple: WE SERVE THOSE IN NEED. Outside of serving clients with Residential Electric, HVAC, or Plumbing needs, through our Profit on Purpose program we donate 10% of our profit to the communities that we serve!

JOB SUMMARY This is a full-channel paid media ownership role. You will plan, build, and manage Google Ads, Local Services Ads (LSA), Meta, YouTube, and programmatic campaigns for HVAC, Plumbing, and Electrical across Columbus, Dayton, and Cincinnati. You will report to the Digital Marketing Manager and work closely with the Director of Marketing on campaign strategy and budget allocation.

There is no agency layer. You own the accounts, you own the numbers, and you are responsible for connecting spend to booked jobs. The prior paid media function ran through an outside agency. You are replacing that entirely and building the in-house capability we need to scale.

What you will own:

GOOGLE ADS + LSA

• Build and manage Google Search campaigns across all three service lines and three markets
• Own the LSA account: profile management, bid strategy, lead disputes, and service area configuration
• Proactively maintain the full portfolio of LSA certificates of insurance, tracking expiration dates and updating credentials before they lapse
• Collaborate with the web team to develop high-converting landing pages aligned with paid media campaigns, optimizing messaging, UX/UI, and conversion funnels for performance
• Develop and maintain a keyword strategy that reflects seasonal demand and service line priorities

META

• Take full ownership of Meta Ads Manager: campaign builds, audience segmentation, creative briefing, and optimization
• Work with the Digital Content Specialist to align creative assets with campaign objectives
• Develop retargeting campaigns and always-on service demand efforts alongside seasonal promotions

YOUTUBE AND PROGRAMMATIC

• Build a YouTube advertising presence starting with HVAC and Plumbing awareness and retargeting
• Evaluate and test programmatic display opportunities as budget and performance allow

REPORTING AND ATTRIBUTION

• Report campaign performance weekly using ServiceTitan Marketing Pro and Google Ads data
• Connect paid media spend to booked jobs and track cost per lead and cost per acquired customer by trade and market
• Coordinate with the Senior Developer on BI platform integration so paid media data surfaces correctly in the dashboard
• Flag attribution gaps and actively work to close them
• Own lead routing from all paid media sources into the CRM using Zapier or similar automation tools; ensure attribution is intact from click to booked job

What we are looking for:

REQUIRED

• 2 or more years of hands-on paid media management, including Google Ads and Meta Ads Manager
• Demonstrated ability to manage LSA accounts or a clear understanding of how they work and a willingness to own them completely
• Comfort working directly in ad platforms without an agency or account manager intermediary
• Experience building and reading performance reports that connect spend to business outcomes
• Strong organizational skills: this role manages multiple accounts, multiple markets, and multiple service lines simultaneously
• Clear communicator who can explain what is working, what is not, and what you are going to do about it

PREFERRED

• Home services, trades, or local service business experience
• Familiarity with ServiceTitan or similar field service management platforms
• Experience with Zapier or similar automation tools to connect paid media lead sources to CRM and attribution tracking
• YouTube advertising or basic programmatic display experience