Marketing Coordinator

Company Description

Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.

We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.

Job Description

This role is based in our Fort Lauderdale office.

The Marketing Coordinator is a highly motivated, detail-oriented, and creative marketer who helps execute integrated campaigns that drive awareness, attendance, exhibitor engagement, and revenue.


Reporting to the Marketing Manager, as the Marketing Coordinator , you will be responsible for attendee and exhibitor marketing campaign execution in support of South Florida Ventures. You play a key in supporting the delivery and success of marketing initiatives and campaigns that generate awareness, increase attendance and engagement of retailers, and drive revenue for our portfolio of shows while helping our customers (retailers and brands) grow their own businesses.


This role thrives in a fast-paced events environment where priorities shift daily, from building and deploying Eloqua campaigns, to coordinating creative asset delivery, to managing vendors, web updates, and onsite communications. Our team operates onsite five days a week.

Role Accountability and Duties:

• Assist with planning, pacing, executing and reporting all marketing campaigns, both online and offline
• On-going management of marketing campaigns, including delivery of tactics like email blasts, direct mail, web content and other tactics aligned with established marketing plans and objectives
• Audience segmentation/lists, suppression logic, and targeting. Email builds, QA, deployment, and post-send performance review. Canvases and campaign flows creation on Eloqua (as applicable).
• Support marketing team in ensuring that campaigns, projects, and initiatives are on schedule and on budget
• Support content creation and copy management for: email campaigns, landing pages, website content, and forms. Create conversion-oriented messaging updates (headlines, CTAs, value props)
• Work with marketing managers, creative team, and brand teams on development and delivery of needed marketing materials; own delivery within calendar deadlines
• Support the execution of multidimensional brand sponsorship marketing campaigns
• Manage media partners for show and campaign promotion. Coordinate promotional deliverables, deadlines, assets, and tracking links, and ensure partner placements align to brand identity, messaging and timelines.
• Actively contribute creative ideas for new campaign initiatives based on past campaign performance, current trends and understanding of marketing and business objectives
• Update marketing copy, content on brand AEM websites and other owned channels as needed and as directed by marketing leads, content team; work with brand managers and creative team to ensure updates are reflective of the brand look, feel, and voice
• Write creative, impactful, conversion-optimized marketing copy for a variety of purposes, platforms, and channels; work with cross functional teams (digital, copywriting/communications) to optimize marketing copy for conversion
• Create emails and briefing documents for call center and retail relations campaigns
• Support PR and brand expansion efforts through content development and outreach coordination (in collaboration with comms/brand leads)
• Manage advocacy and Ingo campaigns, coordinating content, timing, and channel execution
• Reporting and analysis: Ensure tracking and reporting on campaigns is delivered on schedule; manage post event analysis and report creation
• Provide budgetary support including billing, raise purchase orders (POs), coding of invoices, reconciliation and tracking
• Provide onsite support during shows and events
• Provide support to Sr Marketing Manager and marketing team on additional/other initiatives and projects as needed

Qualifications

• 2+ years proven work experience within the marketing space
• Bachelor's degree in Marketing or related field
• An entrepreneurial spirit and desire to take projects and run with them
• Strong written and verbal communication skills
• Proven experience executing multi-channel campaigns (email + web + content + offline/partner channels)
• Strong copywriting and editing skills with an eye for clarity, conversion, and brand voice
• Demonstrated ability to manage multiple projects simultaneously in a deadline-driven environment
• Goal-oriented, self-motivated and adapts to changing situations and requirements
• B2B experience and understanding of industry a plus
• Experience creating and executing marketing campaigns utilizing offline, online, content and social media marketing strategies
• Ability to analyze and interpret data and create reports used to provide insight to key stakeholders
• Eloqua expertise: campaign builds, segmentation, deployment, and performance reporting
• AEM management including updates to web pages and ESA frames management
• Project management proficiency with Jira or Monday.com, leveraging an agile approach to planning, sprinting, and delivery
• Comfortable working with tracking links/UTMs, basic QA, and cross-channel campaign coordination
• Proficiency in web content management platform, MS Office including Word, Excel, and PowerPoint is required. Experience using Salesforce.
• Adobe Analytics knowledge is a plus.
• Fluency in Spanish is desired. Fluency in Portuguese is a plus.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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