Digital Marketing Manager

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The opportunity

The role of the Global Assurance Digital – Go to Market Leader is a strategic role to support the Global Assurance Service Line in designing, developing and implementing go to market strategies for Assurance technology, including the market leading global digital audit. The role is a key enabling position for EY's multi‑billion $ investment program to integrate and transform EY’s Assurance technologies.

EY’s Assurance Service Line operates a digital network and central team to coordinate its ongoing technology transformation. The Digital Go to Market Leader will drive an aligned approach through this central team and network, facilitating and accelerating the digital transformation of EY’s Audits, FAAS, Forensics and CCaSS services across geographic sub‑service line teams.

The role enables EY Assurance client service teams, internally and externally, as well as Sector, Markets, BMC and Talent teams to drive change with a consistent message across a ~$15bn global Assurance business.

EY Global Assurance requires a role driving the market‑facing activation of EY’s AI‑powered platform across its Assurance network globally, supporting Premier and Strategic accounts as well as Core accounts. The Go To Market Leader will review, enhance and implement existing Digital go‑to‑market strategies, plans and enablement, interfacing closely with senior stakeholders across EY’s Global Assurance team and regional representatives such as Digital Account Leaders and pursuit teams.

Market pressures are evolving as each Big 4 organization deploys audit technology including the latest generation AI capabilities. This role is a core component of EY’s proactive strategy to lead the market and accelerate the speed at which EY’s Assurance technology is activated.

Key responsibilities

The professional in this role will hold primary responsibilities to review, design and implement EY’s go‑to‑market strategies for Assurance technology, and to enhance existing operating models needed to deliver and scale. The following outlines the core responsibilities:

• Deep knowledge and understanding of EY’s Global Assurance technology, including the AI‑powered platform.
• Unrivaled skills in communication, coaching and developing differentiated value propositions – applied on accounts and strategic pursuits.
• Skilled in working with senior stakeholders across the Executive Layer and other functions across EY.

Primary responsibilities also include supporting EY’s Assurance Digital team, through change management, digitalisation, and experience transformation. This encompasses coaching on strategic pursuits, developing go‑to‑market enablement and competitor intelligence, and coordinating with relevant networks and best‑practice sharing.

Additional responsibilities include enabling account and client Digital Innovation sessions on strategic pursuits, harnessing outcomes to drive an elevated client experience and support continued Assurance growth.

The Digital Go to Market Leader will facilitate the market‑facing deployment of EY’s AI‑powered platform across EY’s Top End Invest‑to‑Win program of audit pursuits, working alongside EY Assurance Client Service teams and the Clients & Industries network.

Detailed responsibilities and correlation with knowledge, skills and experience are as follows:

1. Change: Enable a program of change management across Global Assurance.

• Deep knowledge of EY’s Global Assurance digital ecosystem, including technology alignment, methodology, and deployment roadmap.
• Skilled in working with senior stakeholders, understanding EY Global Assurance objectives and change management strategy.
• Significant experience working with Pursuits and other Clients & Industry teams related to EY’s AI‑powered platform and broader Assurance technology.

2. Growth: Drive digitalisation of EY’s Vanguard and Premier / Strategic accounts and top‑end pursuits.

• Leading knowledge of digital products and competitor landscape.
• Extensive skills in implementing innovative, winning assurance pursuit strategies across multiple geographies.
• Experience convincing teams to deploy EY's Assurance technology, with awareness of client industry business issues to enable account transformation for top‑end accounts.

3. Experience: Embed technology to transform the experience for EY people and clients.

• Knowledge and experience facilitating client‑facing innovation sessions and technology showcases.
• Unrivaled skills in communication and developing differentiated value propositions.
• Extensive experience delivering transformation programmes and market‑leading enablement.

Skills and attributes for success

To qualify for the role you must have:

• Strong knowledge of EY’s global Assurance Digital assets or comparable technologies.
• Preferred experience in a go‑to‑market, pursuits, activation or implementation role.
• Strong interpersonal and team‑working skills across matrixed client teams, senior EY stakeholders, alliances, suppliers, and geographically dispersed virtual teams.
• Strong (fluent) English language skills, spoken and written.

Ideally, you’ll also have:

• 12+ years of experience, including in Assurance or Assurance‑adjacent roles.

What we look for

The role may involve direct supervision of others. It is expected to advise, coach and influence across the EY global organization and regional teams. The role is also expected to commission projects and activities from EY’s Core Business Services teams to support EY Assurance initiatives and influence key stakeholders to achieve objectives. The role involves close team collaboration and considerable autonomy.

Compensation & Benefits (Canada)

We offer a competitive compensation package that rewards performance and recognizes the value you bring. The Total Rewards package includes a discretionary bonus program, comprehensive medical, prescription drug and dental coverage, a defined contribution pension plan, a generous vacation policy with firm‑paid days for extended weekends, statutory holidays and paid personal days (based on province of residence), and a range of programs supporting physical, financial and social well‑being.

Support and coaching from engaging colleagues in the industry.

Learning opportunities to develop new skills and progress your career.

The freedom and flexibility to handle your role in a way that’s right for you.

Compensation & Benefits (United States)

• Comprehensive compensation and benefits package, with a base salary range for all US locations of $228,600 to $452,600. Additional ranges apply for major metro areas.
• Flexible hybrid work model, with most client‑serving staff expected to work together in person 40–60% of the time.
• Flexible vacation policy, with time off for designated EY Paid Holidays, seasonal breaks, personal/family care and other leaves of absence.

Equal Employment Opportunity

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.

EY is committed to providing reasonable accommodation to qualified individuals with disabilities, including veterans with disabilities. If you have a disability and need assistance applying online or an accommodation during any part of the application process, please contact EY Talent Shared Services.