Strategic Marketing Manager Multi-Channel Growth Lead

Job Description Job Description We are seeking a Marketing Manager to join our team. The role will involve developing strategic marketing plans, creating, and managing campaigns, and leading a team of marketing professionals. The Marketing Manager will work closely with other departments, including e-commerce, sales, and product development, to ensure alignment of marketing strategies and project requirements. Responsibilities: • Foster a collaborative and creative work environment, providing guidance, support, and constructive feedback to the marketing team. • Plan, execute, and manage multi-channel marketing campaigns to enhance brand awareness, engagement, and customer acquisition. • Define compelling value propositions and messaging that differentiate our products in the market. • Oversee multiple projects simultaneously using project management tools, ensuring adherence to deadlines and quality standards. • Write clear, engaging, and compelling copy for various marketing materials, aligning all content with SEO best practices. • Maintain consistency across all content and communication channels in upholding the company's brand voice. • Manage all PR activities, including the creation and distribution of press releases, coordinating media outreach, and building relationships with journalists and publications. • Track and report on monthly marketing spend across all channels. • Generate innovative ideas and suggest new initiatives or enhancements to increase brand awareness, customer engagement, and sales. • Conduct market research to understand customer needs, market trends, and competitive dynamics, using data-driven insights to inform marketing strategies. • Collaborate cross-functionally with other departments to align project requirements. • Undertake individual tasks to support marketing plans and company initiatives. • Must have demonstrable proficiency in CRM • Experience with Database management is essential • Familiarity with EO/IR systems is desirable • Proficiency in Facebook Insights is required • Knowledge of Google AdWords is a must • Proven experience with Advertisements is necessary • Must have a strong understanding of Brand Awareness • Experience with Budget Processes is required • Must have a solid background in Campaign Planning • Excellent Communication skills are essential #J-18808-Ljbffr