Principal Product Manager - MarCom

We are looking for a talented Product Manager-Principal to join our team specializing in Systems/Information Technology for our Corporate organziation in Columbus, IN .

In this role, you will make an impact in the following ways:

• Set clear product direction by defining and evolving the vision and roadmap, aligning solutions to business goals while consistently representing the voice of the customer.
• Turn insights into outcomes by conducting market research, user interviews, and data analysis to define personas, pain points, and requirements that drive impactful solution design.
• Unblock delivery with technical insight by collaborating with Enterprise/Solution Architecture and Engineering to scope and sequence technology enablers that accelerate value delivery.
• Ensure execution excellence by shaping a high-quality, prioritized backlog (user stories, defects, enablers) with crisp acceptance criteria that stay aligned to evolving stakeholder priorities.
• Raise the quality bar by accepting stories against the Definition of Done, leading UAT, and ensuring features meet business, security, and compliance standards prior to release.
• Drive agile momentum by partnering with Scrum Masters and Agile Coaches to improve flow and outcomes; actively leading PI Planning, sprint ceremonies, System Demos, and Inspect & Adapt as the customer advocate.
• Measure what matters by defining and tracking KPIs and OKRs, tying product performance to strategic objectives, and communicating value, outcomes, and roadmap with stakeholders and customers.
• Own results and build capability by managing product P&L across the lifecycle, and leading people and org design—hiring, developing, and coaching a high-performing team to deliver scalable impact.

To be successful in this role you will need the following:

• User centricity - Relentless dedication to understanding and prioritizing user needs, using insights from diverse research methods to shape product strategies that deliver tangible business value, ensuring a deep alignment with user goals and challenges.
• Business process fit - Develop, drive and champion innovative ideas and strive to achieve business fit, optimizing user journeys, and leveraging continuous research and data on business trends to adapt and thrive in dynamic environments.
• Product/Service launch - Lead a launch plan; collaborate with other teams (e.g., business partners, legal/compliance) for effective product growth and adoption, tracking user feedback and aligning stakeholders on a launch strategy.
• Product/Service vision & roadmap - Develop a product vision based on business and customer needs, succinctly confirming the product’s strategy and create a roadmap to illustrate the tactical execution of the Product Vision Finance- and data-driven decision making - Define success metrics, instrument products to capture and measure outcomes (incl. financial transparency) that align to product strategy and business goals. Writes metrics instrumentation for engineering implementation. Consistently uses data to guide product decision-making.
• Product/Service requirements and wireframing - Incrementally evolve a product through iterative agile processes to achieve fit for user needs. Create a Product Requirements Document of the product to capture requirements, work with UI/UX to define wireframes Technical execution - Collaborate with technology experts and team members to deliver valuable and feasible solutions, through coordinated release cadences. Write user stories, lead sprint planning and prioritization, backlog refinement, standup, etc., answer product questions, and make tradeoff decisions. May weigh in on architecture or design tradeoff decisions.
• Business Risk Management - Manage risk, engage others (e.g., security, regulatory, privacy, legal) to align on outcomes / business needs Driving Effective Outcomes - Takes ownership and initiates action to deliver high-impact results.
• Plans effectively, navigates ambiguity, adapts to change, and drives progress through thoughtful decision-making and execution.
• Diagnoses, prioritizes and resolves issues with urgency to drive momentum and progress on objectives.
• Demonstrates accountability and follow through to ensure results.
• Engaging with Impact - Communicates with clarity and purpose.
• Builds strong relationships and trust that accelerates alignment with others to influence action, foster collaboration, and accelerate outcomes.
• Values Differences - Recognizing the value that different perspectives and cultures bring to an organization. Ensuring Customer Success - Embraces a customer-first mindset and takes actions within their role to drive customer outcomes. Acts with urgency, empathy, and accountability to understand customer goals, challenges, and context.
• Proactively advocates for customer needs, aligns actions and solutions to enable customer priorities, and delivers support that creates meaningful value, satisfaction, and trust.
• Manages People & Teams - Builds and supports healthy, capable teams, diverse teams.
• Develops talent, manages conflict effectively, and fosters an inclusive environment where people can do their best work and deliver top performance.
• Directs Work - Sets clear expectations, prioritizes effectively, and empowers team members to perform through defined work plans with clear standards, goals, and accountability.
• Creates conditions for success through effective processes, resourcing, and monitoring practices.

Education, Licenses, Certifications:

• College, university, or equivalent degree in Computer Science, Information Technology, Business, or related subject, or relevant equivalent experience required.
• Product Manager/Agile Product Manager certification preferred.
• This position may require licensing for compliance with export controls or sanctions regulations.

Experience:

• 4–6 years of experience in product management or a related role.
• Significant experience in managing a product backlog/release plan, tracking team level metrics, attend product team ceremonies preferred.
• Experience in managing systems and tools to enable user interactions and collaboration.
• Demonstrated success in leading cross-functional self-organized teams.
• Experience in leading a product development lifecycle using design thinking techniques preferred.

Additional Responsibilities:

1. Own the MarCom MarTech product ecosystem and roadmap (Powercell PO/PM)

• Define product vision, outcomes, and quarterly roadmaps across the MarCom stack (CMS platforms, DAM/PIM, SEO/SEM, SMM, analytics, CX/UX tooling, event tech, etc.).

• Translate MarCom strategy into prioritized epics/features; manage backlog, dependencies, and release planning.

1. Optimize digital performance, governance, and reliability across owned channels

• Drive measurable improvements in acquisition and engagement (SEO, site speed, conversion, content performance) leveraging analytics and experimentation.

• Establish platform governance and guardrails: content and tagging standards, SEO technical hygiene, consent/measurement practices, and operating cadence.

1. Enable secure, scalable delivery of MarCom experiences through IT

• Partner with security/infra to ensure resilient delivery using WAF/CDN and related controls, while protecting customer data and brand assets.

• Lead vendor/tool lifecycle decisions (selection, integration, adoption, and retirement) to reduce tool sprawl and maximize ROI.

Requirements

MarTech product management experience

• 3; years as a Product Manager/Product Owner or similar, owning roadmap/backlog for MarTech, web/digital platforms, or marketing operations technology.

• Hands-on familiarity with MarCom platforms and integrations

• Practical experience with CMS and at least several of: SF Marketing Cloud (or similar), SEO/SEM tools (e.g., SEMrush), analytics (GA/Adobe), CX/UX tools (testing/heatmaps), DAM, PIM, social management, event platforms.

• Working knowledge of APIs, data flows, tagging/measurement, identity/consent, and system integrations with CRM/CDP where applicable.

• Digital performance and measurement capability

• Demonstrated ability to define KPIs/OKRs, build measurement plans, and use insights to prioritize improvements (SEO health, conversion, speed/Core Web Vitals, content performance, campaign-to-site attribution).

• Strong delivery and stakeholder leadership

• Proven ability to lead cross-functional teams (engineering, UX, analytics, security, MarCom stakeholders), run agile ceremonies, and manage tradeoffs across scope, time, and risk.

⸻

Preferences (nice-to-have)

• Enterprise web delivery and security experience

• Familiarity with WAF/CDN concepts, performance optimization, DDoS/bot mitigation, and release governance for high-visibility public sites.

• Content operations and information architecture depth

• Experience establishing content models, taxonomy/metadata, DAM governance, PIM-driven content syndication, and SEO technical remediation at scale.

Stack details

PHP / framework layer

• PHP : runtime Drupal runs on.
• Symfony : the underlying framework Drupal builds on (routing, kernel, DI container, event system, etc.).
• Twig : templating engine used by Drupal themes for HTML rendering.

Dependency & build tooling

• Composer : PHP dependency manager; standard way to install/update Drupal core + modules + libraries.
• Packagist / Drupal.org packages : where Composer pulls dependencies from (Drupal modules are Composer packages now).
• Node.js tooling (optional) : Webpack/Vite/etc. for theme/front-end builds (depends on the theme).

CLI & developer productivity

• Drush : Drupal command-line tool (cache rebuild, config import/export, DB updates, cron, user/admin tasks).
• Drupal Console (less common now): scaffolding/command tooling (many teams rely on Drush instead).

Web server / runtime infrastructure

• Nginx or Apache : serves the site, proxies requests to PHP.
• PHP-FPM : process manager for PHP (common with Nginx).
• TLS/Cert management : e.g., Let’s Encrypt or enterprise cert tooling.

Data & storage

• Database : MySQL/MariaDB or PostgreSQL.
• Redis or Memcached : caches (often for performance and to keep cache out of DB).
• Object/file storage : local disk, NFS, or S3-compatible storage for media files.

Search & indexing

• Apache Solr : common enterprise search backend for Drupal.
• Elasticsearch / OpenSearch : alternative search backends (depends on org preference).
• Search API module : Drupal-side integration pattern for these backends.

Caching / performance delivery

• Varnish : reverse proxy cache (very common in Drupal stacks).
• CDN : Cloudflare, Akamai, Fastly, etc. for edge caching + WAF.

Observability & ops

• Logs : syslog/ELK/Splunk/Datadog (whatever your org uses).
• APM : New Relic / Datadog APM (trace slow requests).
• Error tracking : Sentry, etc.

Local dev & deployment patterns

• DDEV / Lando / Docker Compose : local environment tooling for Drupal stacks.
• CI/CD : GitHub Actions/GitLab/Jenkins/Azure DevOps (run tests, build artifacts, deploy).
• Config management : Drupal config export/import (YAML) + secrets management (Vault, etc.).

Compensation

• Please note that the salary range provided is a good faith estimate on the applicable range. The final salary offer will be determined after considering relevant factors, including a candidate’s qualifications and experience, where appropriate

Job Systems/Information Technology

Organization Cummins Inc.

Role Category On-site with Flexibility

Job Type Exempt - Experienced

ReqID 2424262

Relocation Package No

100% On-Site No

Cummins and E-Verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates the right to work using E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Visit to know your rights on workplace discrimination.