Digital Marketing Specialist

Digital Marketing Specialist

It's fun to work in a company where people truly believe in what they're doing! We're committed to bringing passion and customer focus to the business.

The Digital Marketing Specialist is responsible for executing and optimizing digital marketing campaigns and initiatives across email automation, social media, paid advertising, and lead generation channels. This role works closely with the Digital Marketing Director, Senior Product Marketing Manager, Marketing Project Manager, and Senior Business Intelligence Analyst to support integrated marketing initiatives that drive engagement, lead conversion, and pipeline growth.

This position plays a critical role in campaign execution and marketing operations through platforms including HubSpot, LinkedIn, and Google Ads. The ideal candidate is highly organized, data-driven, and experienced in marketing automation, paid media strategy, audience segmentation, and campaign optimization.

Operating with increased autonomy, The Digital Marketing Specialist will support lifecycle marketing initiatives including nurture campaigns, event marketing campaigns, sales enablement campaigns, social media management, and paid search strategies while helping improve marketing performance through analytics, reporting, and continuous optimization.

This role will center on campaign execution, demand generation, and content activation across marketing channels. The position will collaborate closely with leadership and subject matter experts. Product marketing strategy, thought leadership creation, and backend marketing operations will remain with senior marketing and operational teams.

What You'll Do

Campaign Execution & Demand Generation

• Execute multi-channel marketing campaigns focused on top-of-funnel engagement, audience growth, and lead generation
• Support demand generation initiatives through email marketing, paid media, social media, webinars, and event campaigns
• Transform existing thought leadership, product marketing, and brand content into campaigns optimized for audience engagement and conversion
• Monitor campaign timelines, deliverables, and execution workflows to ensure successful deployment
• Monitor inbound lead flow and support lead routing and lead management processes
• Collaborate with marketing and sales stakeholders to support campaign-driven pipeline objectives

Marketing Automation & HubSpot Management

• Build, execute, and optimize HubSpot email campaigns, workflows, and nurture programs
• Manage welcome campaigns, nurture sequences, and pre- and post-event campaign communications
• Support sales enablement efforts by developing reusable email templates and campaign assets
• Manage audience segmentation, campaign deployment, and lead routing within HubSpot
• Support HubSpot AI agents and campaign automation initiatives

Social Media & Content Distribution

• Manage daily, weekly, and monthly social media execution across LinkedIn and additional digital platforms
• Adapt and repurpose existing marketing content into social media posts, email campaigns, paid campaigns, and promotional assets
• Maintain social media content calendars and scheduling workflows
• Monitor engagement trends and apply current social media best practices to improve audience growth
• Support paid social campaign execution, audience targeting, retargeting strategies, and optimization efforts
• Ensure consistency in brand voice, messaging, and campaign positioning across digital touchpoints

Paid Search & Digital Advertising

• Support development and execution of paid search strategies across Google Ads platforms
• Manage and optimize paid search campaigns including keyword strategy, audience targeting, retargeting, and bid optimization
• Monitor campaign performance metrics including CTR, CPC, conversion rates, and ROI
• Assist in managing digital advertising budgets and campaign pacing
• Support testing and optimization efforts across search and paid media campaigns
• Collaborate with internal stakeholders to improve conversion-focused landing page performance

Performance Analysis & Optimization

• Monitor and analyze campaign performance including engagement, conversion, lead generation, and traffic
• Identify optimization opportunities and support reporting through performance summaries and insights
• Utilize AI-enabled tools to improve workflow efficiency and campaign execution

Brand

• Ensure consistent messaging, tone, and visual identity across all campaigns and channels
• Support planning and execution of events, campaigns, and brand activations
• Identify opportunities to strengthen brand presence and consistency

Cross-Functional Collaboration

• Collaborate closely with the Digital Marketing Director, Senior Product Marketing Manager, Marketing Project Manager, and Senior Business Intelligence Analyst to execute integrated marketing initiatives
• Coordinate campaign deliverables, reporting, and optimization efforts across marketing and sales stakeholders

Continuous Improvement & Skill Development

• Develop deeper expertise in marketing channels, tools, and campaign strategy
• Stay informed on industry trends, emerging technologies, and best practices
• Apply feedback and insights to improve campaign execution and performance

Education:

• Required: High School Diploma or GED
• Preferred: Bachelor's degree in Marketing, Communications, Business, or a related field

Required Experience:

• 24 years of experience in digital marketing, demand generation, marketing automation, or campaign management
• Hands-on experience with HubSpot marketing automation and campaign execution
• Experience managing social media platforms and paid social campaigns, particularly LinkedIn
• Experience with Google Ads, paid search strategy, retargeting, and campaign optimization
• Familiarity with lead generation, CRM workflows, and campaign reporting
• Strong understanding of digital marketing analytics and performance optimization
• Strong written and verbal communication skills
• Experience leveraging data and performance metrics to inform decisions
• Demonstrated ability to utilize AI-enabled tools to improve marketing workflows, content development, and campaign execution
• Ability to manage multiple projects, campaigns, and deadlines simultaneously in a fast-paced environment

Preferred Experience:

• Experience managing end-to-end B2B marketing campaigns and pipeline-focused initiatives
• Experience with lifecycle marketing and nurture campaign strategy
• Experience working alongside sales teams to support lead conversion initiatives
• Familiarity with Google Analytics, Google Tag Manager, and reporting dashboards
• Exposure to SEO, audience targeting, paid media optimization, or lifecycle marketing strategies
• Experience using AI tools for content creation, campaign optimization, or workflow automation
• Experience working cross-functionally in a collaborative environment

Success Metrics:

• Contribution to top-of-funnel growth, including increases in audience engagement, website traffic, and lead generation volume.
• Improvement in key campaign performance metrics, including email engagement rates, social engagement, click-through rates (CTR), conversion rates, and cost per lead (CPL).
• Growth and engagement of social media, channels, particularly LinkedIn, through consistent publishing and performance optimization.
• Performance and efficiency of paid media campaigns, including Google Ads and paid social, measured by ROI, conversion rates, and cost efficiency

Location:

• This role is hybrid for candidates located within a reasonable commuting distance to our Frisco, TX offices or Edmond, OK. Candidates outside a reasonable distance from either office are eligible for a fully remote arrangement.

Compensation:

• The expected base salary range for this position is $60,000 to $65,000.00 annually. The final compensation offered will be determined based on a number of factors, including but not limited to skills, qualifications, experience, and location.

Qualified candidates must possess the physical and mental abilities necessary to perform the job's essential functions, with or without reasonable accommodation. Specific requirements may vary depending on the nature of the position. Applicants should be prepared to discuss their ability to meet these requirements during the interview process. A detailed job description outlining the physical and mental demands of the role will be provided upon request.

All AHSG companies, AHS Staffing, AHSA, and Trio Workforce Solutions are equal employment opportunity employers.