Senior Marketing Manager

Senior Marketing Manager (Luxury Retail & eCommerce) We are seeking a hands-on Senior Marketing Manager to support and execute marketing and content for a luxury floral design studio with a strong retail presence and established eCommerce business. This role is heavily focused on photography, visual content creation, social media, and website execution , ensuring a consistent and elevated brand experience across all customer touchpoints. Our unique store environment includes our flower shop, gift shop and our Home and Garden store, where we provide a daily floral retail experience and create one-of-a-kind projects for brands and special events. What You’ll Do Lead and execute product and lifestyle photography for use across eCommerce, social media, and email marketing Manage daily social media content, engagement, and community interactions (Instagram, TikTok, etc.) Plan and execute monthly content calendars aligned with campaigns and seasonal launches Maintain and update Shopify site including product uploads, collections, homepage updates, and merchandising Ensure website accuracy, consistency, and premium brand presentation Support Klaviyo email campaigns and basic automation flows Coordinate and maintain brand consistency across all visual and written content Assist with content capture during events, installs, and brand activations as needed What We’re Looking For 4–8+ years experience in marketing, content creation, or social media (luxury or lifestyle brands preferred) Strong portfolio demonstrating photography and visual storytelling ability Ability to work collaboratively with a team and take creative direction when needed Experience with Shopify and Klaviyo Proficiency in Adobe Lightroom, Photoshop, or similar tools Strong aesthetic judgment and attention to detail Highly organized and able to manage multiple creative and operational priorities Benefits Medical Insurance Employee Discounts PTO Stimulating and dynamic work culture Compensation $72,000 – $86,000 base salary depending on experience Empty Vase Is an Equal Opportunity Employer #J-18808-Ljbffr