Director, Partnership Marketing - PBR

Who We Are

PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the nationally televised PBR Teams league—eight teams of the world’s best bull riders competing for a new championship expanding to 10 teams in 2024—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

TKO is seeking a Director of Partnership Marketing to join our Global Partnerships team, driving the strategy and flawless execution of PBR (Professional Bull Riders) brand partnerships. This leader will deliver a best-in-class partnership marketing experience for key brand partners, serving as a consultative resource focused on driving measurable partner and business outcomes.

This role will oversee a team responsible for the day-to-day management of brand partnerships, including program execution, strategic planning, and creative development across departments. The ideal candidate is commercially minded, with a proven track record of driving revenue through partnership renewals and developing integrated upsell and cross-sell opportunities.

• Lead the end-to-end management of commercial partnerships for PBR, delivering against partner brand and business objectives.
• Drive strategic planning for all assigned partners by identifying growth opportunities aligned with PBR and TKO business goals.
• Collaborate closely with internal stakeholders including Marketing, Events, Media, PR, Brand, Legal, and Community Relations, serving as a cross-functional project lead to ensure seamless partner activation.
• Act as the on-site partnership marketing lead at PBR events, overseeing experiential integrations and partner activations.
• Build and maintain strong relationships with brand partners, including client hosting and relationship development at PBR events.
• Support revenue growth by contributing to renewals, upsells, and cross-sell opportunities across PBR and the broader TKO enterprise.
• Support the VP and Senior Director in developing a high-performing, consultative, insight-driven partnerships marketing team.
• Champion a culture of innovation, proactive partner management, and strategic thinking within the Partnerships Marketing organization.
• Manage and mentor a high-performing team of strategists and cross-functional contributors, fostering collaboration and professional growth.

You Have These

• 10+ years of experience in partnership marketing, marketing strategy, consulting, commercial operations, or related fields, preferably within sports, entertainment, or media.
• Proven ability to lead cross-functional initiatives and manage complex partnership programs.
• Strong understanding of brand partnerships, sponsorship marketing, and client service models.
• Commercial mindset with experience supporting renewals, negotiations, and revenue-generating partnership strategies.
• Excellent communication, presentation, and stakeholder management skills.
• Experience managing or mentoring team members in a fast-paced environment.
• Bachelor’s degree in Business, Marketing, Economics, or a related field required; MBA or equivalent experience a plus.

TKO EEO Statement

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.