Marketing Specialist

LAUNCH Technical Workforce Solutions is seeing a highly organized and detail-oriented Marketing Specialist to support the execution of marketing initiatives across our aviation, workforce solutions, and technical services businesses.

The Marketing Specialist is responsible for maintaining brand consistency, managing social media channels, developing marketing and sales collateral, coordinating projects, and preparing marketing performance reports. The ideal candidate is a strong executor who can independently manage multiple projects, communicate effectively across teams, and deliver high-quality work with minimal revisions.

This position reports directly to the Marketing Director and works closely with recruiting, sales, operations, and leadership teams.

ESSENTIAL DUTIES & RESPONSIBILITIES

Social Media Management (25%)

• Own day-to-day management of company social media channels across brands where applicable: Facebook. LinkedIn, Twitter/X, Instagram, and YouTube
• Create and publish daily/weekly/monthly content via HubSpot Social tools
• Develop and maintain a structured social content calendar
• Monitor engagement and respond appropriately to comments and inquiries
• Refresh visual and campaign themes as needed based on performance
• Identify and capture internal culture content (events, employee recognition, holidays)
• Execute marketing campaigns as planned by the Marketing Director
• Track and report on social media performance

Graphic Design & Creative Development (25%)

• Design branded digital and print materials including but not limited to social graphics, sales collateral, presentations, brochures, flyers, advertisements, email graphics, logos, and trade show assets
• Use Canva and Adobe Business Suite to produce professional creative assets
• Maintain organized asset libraries for future use
• Apply established design principles and branding standards to all deliverables

Brand Management & Governance (15%)

• Serve as brand steward for all company brands
• Ensure logos, typography, color palettes (RGB, CMYK, HEX, PMS), and visual identity standards are accurate and consistently applied
• Maintain and update formal brand guidelines for both digital and print applications
• Review and approve all public-facing branded materials created by internal teams
• Develop branded assets for internal requests including but not limited to social media posts, eblasts, custom posters and onsite materials, event materials, and sales collateral
• Coordinate the production and ordering of branded materials including business cards, print collateral, and signage
• Manage marketing asset libraries, templates, and brand resources

Email Marketing & Campaign Support (10%)

• Build, format, and deploy email campaigns in HubSpot and Bullhorn
• Maintain email templates and marketing assets
• Support audience list preparation and campaign execution
• Track and report on email marketing performance metrics including open rates, click-though rates, conversions, and engagement trends
• Support automated nurture campaigns and workflow execution

Marketing Analytics & Reporting (10%)

• Collect and organize marketing performance data from various platforms
• Maintain KPI dashboards and recurring reports within HubSpot and other reporting tools
• Track campaign performance, social media metrics, and lead generation activity
• Identify trends and provide monthly performance summaries to Marketing Director

Project Coordination (10%)

• Manage multiple projects simultaneously while ensuring deadlines are met
• Coordinate with internal stakeholders to gather information, feedback, and approvals
• Communicate project status and proactively identify risks or delays

Sales & Recruiting Support (5%)

• Create and update sales enablement materials
• Support recruiting campaigns and hiring initiatives
• Assist with trade shows, conferences, and industry events
• Coordinate promotional activities and marketing communications

SUCCESS METRICS

Success in this role will be measured by:

• On-time completion of assigned projects and deliverables
• Consistent adherence to brand standards
• Quality of creative work with minimal revisions required
• Accuracy and timelines of reporting
• Growth in social media engagement and followers
• Effective coordination with internal stakeholders
• Ability to independently manage projects from planning through execution

MINIMUM EDUCATION / EXPERIENCE / QUALIFICATIONS

3-5 years of marketing experience

Experience in managing social media for a business or brand

Strong graphic design skills using Canva and / or Adobe Creative Suite

Experience using HubSpot or similar email marketing and marketing automation platform

Experience creating presentations, marketing collateral, and digital content

Strong written communication skills

Experience collecting, organizing, and reporting on marketing performance metrics

Strong organizational skills

Ability to manage multiple projects and deadlines simultaneously

PREFERRED QUALIFICATIONS

Bachelor's degree in Marketing, Communications, or related field

Experience supporting B2B marketing initiatives

Experience with CRM systems (Bullhorn and HubSpot preferred)

Experience in aviation, workforce solutions, manufacturing, transportation, defense, or other technical industries

Basic understanding of SEO, digital marketing, and email marketing