Lifecycle Marketing Manager (Remote)

Kforce has a client in Mountain View, CA that is seeking a Remote Lifecycle Marketing Manager, Mailchimp Contract Worker, to join their team. Summary: The client's Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve the small businesses' success in the U.S. by addressing their top needs, ranging from invoicing to payroll, accounting, payments and lending. Our Mailchimp team oversees end-to-end lifecycle marketing for the Mailchimp product. The Ecosystem Lifecycle Marketing Team is looking for an experienced Marketer to help develop best-in-class lifecycle campaigns that drive our Mailchimp business. Using customer data, insights, and marketing automation tools, this position will be responsible for creating and executing campaigns that engage, retain and delight our Small Business customers throughout their lifecycle. Responsibilities:

• Design, launch, and manage multiple end-to-end campaigns while maintaining optimal segmentation, frequency, cadence, sequencing, and orchestration across email, in-product display, push, and SMS channels
• Identify the customer insights and data needed to construct, roadmap and measure effective go-to-market strategies
• Own the deliverables, deadlines, and measurement of campaign automations in Martech, Automation, and Project Management platforms (Eloqua, Marketo, QuickBase, Campaign Manager, etc.) to drive conversion, unit growth, and revenue
• Partner with Data Scientists and operational teams to drive effectiveness through the use of models and AI
• Partner with analytics org to build, roadmap, and measure ongoing testing and optimizations
• Partner closely with cross-functional teams within marketing (go-to-market managers, product marketing, marketing ops, creative and development) to execute campaigns against the Business and Lifecycle Marketing vision
• CRM marketer with 5 or more years of experience in B2C or B2B lifecycle marketing
• Deeply understand customer and behavioral data and how marketing attributes are used to best segment and target campaigns
• Strong analytical and problem-solving skills to understand data sources, martech capabilities, data mapping, campaign logic, and campaign performance
• Use of Marketo or Campaign Manager is a plus
• Exceptional executional and project/time management skills
• Comfortable partnering with technical teams to optimize use of data, modeling, AI and martech stack to drive marketing effectiveness
• Ability to be Agile in campaign development, execution and delivery of results
• Ability to manage multiple complex projects, stakeholders, and competing priorities
• Ability to create long-term learning agendas to iterate and learn quickly to optimize campaigns against business KPIs